news

LOEWE Unveils Iconic New It-Bag: The Madrid

Loewe Madrid Bag

By Fashion Editorial Staff

LOEWE is back with a fresh yet timeless creation: The Madrid—a new handbag that effortlessly blends heritage with modern edge. Aptly named after the city where the house was founded in 1846 and where its legendary ateliers still produce exquisite leather goods, The Madrid is a sophisticated tribute to LOEWE’s roots.

Debuting at Paris Fashion Week as part of the Spring-Summer 2025 collection, The Madrid stands as an ode to the brand’s Spanish craftsmanship, its sleek, soft trapezoidal silhouette enhanced by pleated sides and cinched with minimalist tubular straps. The calfskin leather, specially sourced from LOEWE's Madrid-based workshops, has been treated to a subtle sheen, offering both tactile luxury and visual elegance.

Crafted with precision and passion: The Madrid takes shape in LOEWE’s Madrid atelier, where heritage meets innovation in every stitch. (Photo courtesy of LOEWE)

Designed for those who appreciate both form and function, The Madrid is equipped with padded shoulder straps that provide ultimate comfort without sacrificing style. A jewel-like gold Pebble magnetic fastening and a striking asymmetric zipper further elevate the bag’s contemporary allure. Inside, the bag is lined with smooth nappa leather, creating a flawless contrast to its structured exterior.

Featured in LOEWE’s Spring-Summer 2025 campaign, The Madrid shines under the lens of renowned photographer David Sims. Canadian actress and director Taylor Russell carries the bag through the misty, moss-covered landscapes of Catalonia’s Collsacabra mountains—a striking scene that balances the earthy beauty of nature with the bag’s urban sophistication. The earthy tones of dark burgundy, olive, burnt red, and black are brought to life against the forest’s cool, natural backdrop, making The Madrid the ultimate accessory for those who seek to combine luxury with understated elegance.

Grace meets nature: The Madrid bag stars in LOEWE’s SS25 campaign, captured by David Sims with Taylor Russell amidst the misty beauty of Catalonia’s Collsacabra mountains. (Image courtesy of David Sims / LOEWE)

The Madrid will be available to shop starting April 3rd at loewe.com. This latest masterpiece joins LOEWE’s legacy of blending tradition with innovation, creating leather goods that stand as symbols of artistry and timeless appeal.