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LOEWE, Men’s SS19

LOEWE, Men’s SS19

LOEWE presents the men’s spring/summer 2019 collection designed by Jonathan Anderson. For the imagery, photographed by Manuel Braun, the LOEWE headquarters on Place Saint-Sulpice in Paris is transformed into a playground and adorned with candy-striped ribbon and strewn with rainbow pom-poms. The second collaboration with American art photographer, Duane Michals, takes center stage at Casa Gallardo, a private home in Madrid, as eleven male protagonists perform in various states of dress (and undress). Michals tells an absurd narrative through handwritten titles – his spontaneous imagery conjuring up a variety show of timeless domestic heroes.

Telling intimate stories of bohemian life, the collection itself flits across time and space to illicit a boyish study of dressing up – where childhood memories haze with botanical and geometric motifs like sea urchins and stained glass, cowri shells and whelks, bandanas, and mythological lions. In collaboration with Disney, the big-eared elephant Dumbo (1941) flies straight on ’til morning, and an iconographic study of historical LOEWE branding appears as colonial prints and broderie anglaise.

Period pieces are modernised -from a suede hussar jacket to sackcloth shorts- whilst raw, stone-washed denim, fouta towel cotton and corduroy evoke a weathered richness. Matching separates in relaxed shapes make cool summer suits in watermelon-striped knit, glazed python, and ombre inkblot linen. The presentation also previews two bags from the new ‘EYE LOEWE NATURE’ outdoor collection to be launched in January 2019: a backpack and a tote in canvas featuring branded leather panelling and bonded jacquard patches by M/M Paris.

Duane Michals’ photographic portfolio (with titles hand-illustrated by the artist) styled by Benjamin Bruno is immortalized in a hardcover photo book designed by M/M Paris and printed in a limited edition of 1,200 hand-numbered copies.

Photo by Duane Michals
Photo by Duane Michals
Photo by Duane Michals
Photo by Duane Michals
Photo by Duane Michals
Photo by Duane Michals
Photo by Duane Michals
Photo by Duane Michals
Photo by Duane Michals
Photo by Duane Michals
Photo by Duane Michals
Photo by Duane Michals
Photo by Duane Michals
Photo by Duane Michals
Photo by Duane Michals
Photo by Duane Michals
Photo by Duane Michals
Photo by Duane Michals
Photo by Duane Michals
Photo by Duane Michals
Photo by Duane Michals
Photo by Duane Michals
Photo by Duane Michals
Loewe SS19 Men – photo by Manuel Braun
Loewe SS19 Men – photo by Manuel Braun
Loewe SS19 Men – photo by Manuel Braun
Loewe SS19 Men – photo by Manuel Braun
Loewe SS19 Men – photo by Manuel Braun
Loewe SS19 Men – photo by Manuel Braun
Loewe SS19 Men – photo by Manuel Braun
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