Celebrity

LOEWE Spring-Summer 2025: Juergen Teller Captures Unexpected Character Pairings

November 1, 2024

LOEWE presents an intriguing exploration of personality and archetype in its Spring-Summer 2025 precollection campaign, photographed by Juergen Teller. The campaign reimagines traditional fashion portraiture through unexpected pairings of talent and theatrical performers.

Shot against a stark white backdrop, the series features an eclectic cast including rising stars Ambika Mod, Ayo Edebiri, and Leo Woodall, alongside an ensemble of performers embodying distinctive characters—from medieval knights to ballroom dancers. Each image creates a deliberate tension between contemporary talent and cultural stereotype, resulting in compositions both whimsical and thought-provoking.

Baifern Pimchanok in a white gathered-neck gown with the LOEWE Luna bag in forest green, accompanied by a scuba diver for the LOEWE Spring-Summer 2025 campaign (Photography: Juergen Teller)

The campaign's narrative unfolds through carefully orchestrated contrasts: Emmy-winner Ayo Edebiri showcases the Squeeze bag alongside rugby players, while Ambika Mod presents the iconic Puzzle bag flanked by bodybuilders. Actor Drew Starkey holds the Pebble bucket as ballroom dancers freeze mid-step, and Leo Woodall shares his frame with an armored knight.

Leo Woodall carries LOEWE's Pebble bucket bag in brown leather while wearing a printed shirt and boots, posed with a medieval knight for the LOEWE Spring-Summer 2025 campaign (Photography: Juergen Teller)

LOEWE's collection itself plays with duality—menswear channels an air of Americana, while womenswear embraces sophistication through slinky draped dresses and leather pieces. Accessories, including boat shoes, furry pumps, and sandals, are artfully arranged among performers' costumes, creating compelling still lifes that speak to the campaign's theme of unexpected unions.

Ayo Edebiri wears a black slit dress with orange rug pumps and carries LOEWE's Squeeze bag in beige leather, posed alongside rugby players for the LOEWE Spring-Summer 2025 campaign (Photography: Juergen Teller)

The Spring-Summer 2025 precollection launches in stores and on loewe.com November 14, marking another distinctive chapter in the House's ongoing exploration of art, fashion, and identity.