LOEWE Taps Multifaceted Star Wang Yibo as New Global Brand Ambassador

June 22, 2024

In a move set to electrify the fashion world, Spanish luxury house LOEWE has announced Wang Yibo as its new Global Brand Ambassador. This collaboration fuses artistry spanning continents and creative disciplines, marking a new chapter for the brand's global outreach.

The Renaissance Man Meets Leather Luxury

Wang Yibo is not your average celebrity endorser. This multi-hyphenate star has conquered acting, singing, dancing, and professional motorcycle racing with unique panache. His critically acclaimed performance in the 2023 thriller "Hidden Blade" earned him nominations at both the Golden Rooster Awards and the Asian Film Awards, cementing his status as a rising force in cinema.

Wang's fearless approach to style and chameleon-like ability to inhabit different creative spaces aligns perfectly with LOEWE's ethos. Jonathan Anderson, LOEWE's visionary creative director, states, "We love this multifaceted approach to creativity and how much it resonates with LOEWE's own prismatic identity."

LOEWE: Where Craft Meets Contemporary Cool

Founded in 1846, LOEWE has been redefining luxury for over 176 years. Under Anderson's stewardship since 2013, the brand has evolved into a powerhouse celebrating craft and culture with an intellectual yet playful twist. LOEWE's bold, vibrant approach to Spanish lifestyle, coupled with unparalleled leather expertise, makes it a perfect match for Wang's dynamic persona.

A Meeting of Creative Minds

Wang Yibo's role as Global Brand Ambassador will involve representing LOEWE in various capacities, including appearing in global advertising campaigns, attending key fashion events, and collaborating on special projects that blend his artistic vision with LOEWE's craftsmanship.

Wang expresses his enthusiasm: "LOEWE represents a relentless pursuit of craft and bold aesthetics. I'm excited to contribute to the brand's story and bring its unique vision to a global audience." He praises Anderson's ability to infuse collections with humor from everyday life while drawing inspiration from the art world. Fashion enthusiasts won’t have to wait long to see this collaboration in action. Wang Yibo is set to attend LOEWE’s upcoming SS25 men’s runway show in Paris, marking his debut in his new global role.

LOEWE's Evolution and Future Plans

This partnership follows LOEWE's successful collaborations with other global talents, including actor Tang Wei and model Liu Wen. The brand's recent collections have garnered acclaim for their innovative use of materials and playful designs, such as the viral Balloon bag and the whimsical vegetable-inspired pieces from the SS24 collection.

Looking ahead, LOEWE plans to expand its digital presence and explore sustainable practices in luxury fashion, with Wang Yibo playing a crucial role in communicating these initiatives to a younger, tech-savvy audience.