LOEWEhas just released its highly anticipatedPaula's Ibiza 2024 collection, a vibrant celebration of the iconic boutique that embodied the countercultural spirit of the 1970s. The collection features a playful and energetic wardrobe perfect for summer adventures, whether in the city or on holiday.
The womenswear line showcases fluid femininity with graphic prints, crop tops, and asymmetrical ruffle miniskirts, while the menswear focuses on oversized tops and baggy shorts with bold stripes. Artist Douglas Abraham's hyper-colored prints add a dizzying touch to various garments.
LOEWE's signature basketry is explored through new woven raffia versions of iconic bags, such as the Puzzle and Font tote. The collection also introduces the Flamenco Bucket, a day-to-night bag in soft nappa lambskin. Espadrilles, sandals, and foam slides round out the footwear offerings, while biker boots provide an edgy twist.
The accompanying campaign, shot by Gray Sorrenti, features a diverse cast of international musicians and creatives, includingYoung Miko,Kevin Abstract,TAEYONG,Yebba Smith,070 Shake, andAlison Oliver. The portraits capture the laid-back, inclusive spirit of Paula's Ibiza.
LOEWE continues its commitment to social responsibility by donating to local basket-weaving communities, supporting education and humanitarian relief efforts. TheLOEWE Paula's Ibiza 2024 collectionis a testament to the brand's ability to seamlessly connect creativity, craftsmanship, and social consciousness, making it a must-have for fashion enthusiasts this summer season.