Now Reading
Loro Piana and Juventus FC: Uniting Style and Sport

Loro Piana and Juventus FC: Uniting Style and Sport

Loro Piana proudly announces the continuation of its collaboration with Juventus Football Club for the third consecutive season. As the 2023-2024 championship unfolds, the renowned maison will once again outfit the players for all official events, from institutional occasions to pre and post-match moments. This partnership not only underscores sporting excellence but also celebrates shared values of inclusiveness, innovation, and tradition.

Loro Piana’s Touch

In the upcoming season, Loro Piana brings its signature touch to the players’ wardrobe, reflecting a classic color palette of blue, dove grey, and beige. The collection features effortlessly stylish yet sophisticated pieces, including piquet cotton polo shirts, cotton or Wish® wool trousers with sartorial updates, and leather moccasins with rubber soles. Beneath the surface of these performance garments lies Loro Piana’s dedication to craftsmanship, natural fibers, and innovative solutions.

Loro Piana’s partnership with Juventus FC goes beyond attire; it symbolizes shared values of inclusiveness and innovation. As the new championship season begins, Loro Piana’s enduring style aligns seamlessly with Juventus FC’s pursuit of excellence.

For more about Loro Piana, visit

© 2023 Rain. All rights reserved. Privacy policy.