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Loro Piana Captures the Essence of Noble Fibers in Three Scented Candles

December 14, 2024

Loro Piana has achieved an unexpected metamorphosis: transforming the tactile signatures of their most precious fibers into fragrance. With this collection of three scented candles, the house brings their deep understanding of noble materials to the art of living.

At the heart of this collection lies the dialogue between fiber and fragrance. Mystic Fleece draws inspiration from Vicuña, one of earth's rarest fibers, expressing its character through rich, milky incense tones. The fragrance carries echoes of the ancient harvesting rituals still practiced in the Andes. Cashfur Cloud interprets its source material through pure, fresh notes of cypress and violet, creating an aromatic parallel to the material's renowned softness. Smoky Tweed captures a more primal essence: the moment rain meets soil, reflecting the untamed nature of the house's precious wool.

The vessels themselves emerge from this same understanding of materials and craft. Each wooden container has been meticulously carved to evoke a bale of fiber, connecting these new creations to Loro Piana's textile foundations. The selection of wood for each vessel demonstrates the house's characteristic attention to material harmony: mahogany, with its deep reddish tones, amplifies Mystic Fleece's rich character; white maple provides a luminous stage for Cashfur Cloud's purity; walnut grounds Smoky Tweed's earthen notes.

The new Loro Piana candle collection: Mystic Fleece, Cashfur Cloud, and Smoky Tweed, housed in carved wooden vessels that echo the house's textile heritage. (Image: Courtesy of Loro Piana)

This precision extends to the candles' composition. Each features a pure cotton wick, selected for its ability to produce a clean burn that releases only vapor. The choice reflects the house's unwavering focus on natural materials and their properties—a philosophy that has guided their work with textiles since the house's founding. The collection demonstrates how Loro Piana's expertise in one realm can illuminate another. Through this shift from fiber to fragrance and from candle to melting wax, each piece connects the house's understanding of exceptional materials to new forms of sensory experience.

Available from December 13th in selected Loro Piana boutiques worldwide, these candles represent more than an expansion into home fragrance. They reveal how techniques refined through generations of textile craft can find new expression, transforming the house's material understanding into an entirely new language of luxury.