Summer in Bloom: Loro Piana Celebrates in Forte dei Marmi and La Réserve à la Plage

By The Arts & Fashion Editorial Team

Loro Piana embraces the serenity of summer with exclusive take-overs in Forte dei Marmi, Tuscany, and along the French Riviera at La Réserve à la Plage in Saint Tropez. Continuing its tradition of exclusive collaborations, this season we are transported to enchanting coastal escapes.

Loro Piana takes over the Il Fioraio Flower Kiosk in Forte dei Marmi with a breathtaking floral and ceramic display.

Forte dei Marmi: Where Art Meets Nature

Loro Piana returns to the celebrated Il Fioraio flower kiosk, imagined as an immersive journey to celebrate region's natural beauty. The space has been redesigned and decorated with Mediterranean influences. Clay-finished ivory walls, oak and chestnut wood fixtures, and softly curved niches are in dialogue with summery deck chairs and floral accents, evoking the relaxed, sun-drenched ambience of the perfect Italian summer.

2. FIORAIO FORTE Loro Piana DEI MARMI TAKEOVER

To celebrate summer’s cherished moments, a curation of vibrant flowers is available for a touch of decorative bloom. The intricate shapes and delicate textures in Blooming Clay Ceramics, co-created by French artist Karim Rahman and the Barlet Soeurs, wonderfully complement the floral arrangements. In taking over the legendary kiosk once more, the effect is one that becomes a natural companion to Loro Piana’s signature textures and aesthetic. Unique, hand-made, and reminiscent of the drape of cashmere, the shop offers the perfect summer retreat.

Karim Rahman and Barlet Soeurs: Sculpting the Language of Luxury

Drawing inspiration from the Maison’s heritage, Karim Rahman researched color and glazing to create rich, evocative hues like kummel and malachite green. These tones become evocative of Mediterranean warmth and echo the quiet sophistication of the classic Loro Piana palette.

Karim Rahman's masterful ceramic vases on display at the Maison's Il Fioraio Flower Kiosk.

The Barlet Soeurs collection, co-created by sisters Anne-Sophie and Bénédicte Barlet, emerges as a poetic interpretation of seaside living in Tuscany. Fifth-generation artisans, the Barlet sisters have designed a series of hand-painted cylindrical vases adorned with the spirit of Tuscany’s sun-drenched hills and olive groves. Rendered in warm, earthy tones and shades of white inspired by Carrara marble, these vases capture the region’s natural beauty through evocative brushstrokes and details. Sharing values with the Maison, this special collection comes to life as a tribute to family, legacy, and excellence.

Co-created by sisters Anne-Sophie and Bénédicte Barlet, Barlet Soeurs offers evocative and unique pieces at the Loro Piana Il Fioraio Flower Kiosk in Forte dei Marmi.

Exquisitely and meticulously designed by fifth generation artisans, these pieces capture the natural flora of the surrounding Tuscan landscapes.

Barlet Soeurs ceramics and Karim Rahman's vases on display at the Loro Piana Il Fioraio Flower Kiosk in Forte dei Marmi.

Saint Tropez: Loro Piana's Riviera Retreat

For the third consecutive year, Loro Piana returns to La Réserve à la Plage on the iconic Pampelonne Beach in Saint Tropez. Expanding its horizons, the Maison’s signature hues of white and kummel appear brilliantly on furniture, umbrellas, sunbeds, and cushions, reflecting the relaxing atmosphere of the seaside destination.

Loro Piana returns to La Réserve à la Plage at Pampelonne Beach in Saint Tropez.

In addition to the tranquil coastal setting, Loro Piana introduces its Resort 2025 collection, exclusively available at La Réserve's pop-up boutique on Pampelonne Beach in Saint Tropez. Inspired by the serene waters and vibrant hues of Venice' Lagoon and Burano Island, the new collection honors the rich history of luxury that defines Loro Piana's Mediterranean heritage.

For its third year, Loro Piana returns to the French Riviera at La Réserve à La Plage in Saint Tropez with its signature textiles and 2025 resort collection.

Through these exclusive destination collaborations, Loro Piana invites guests this summer to an immersive experience filled with timelessness and excellence. Whether nestled in the rolling hills of Tuscany or by the sparkling shores of Saint Tropez, the Maison’s reverence for craftsmanship, nature, and beauty is on full display. Far beyond sensory encounters, the 2025 Resort Collection and unique objects evoke emotions through their details and exquisite construction, transporting us back to the landscapes of Italy and the French Riviera with every touch.

All imagery courtesy of Loro Piana