Loro Piana: Charting a Luxurious Course as the Title Sponsor for the 71st Giraglia Regatta

Loro Piana, a beacon of Italian luxury, announces its prestigious title sponsorship of the 71st Giraglia Regatta. This collaboration marries the Maison's rich sailing heritage with its quest for excellence in both sport and style, charting a course in the elite world of Mediterranean sailing.

Organized by the Yacht Club Italiano and backed by the Société Nautique de Saint-Tropez, the Giraglia Regatta is more than a sailing race; it's a testament to the enduring allure of the Mediterranean. Loro Piana's involvement as the Title Sponsor brings a fresh gust of elegance and vigor to this historic regatta, scheduled to unfurl its sails from June 7th to June 15th, 2024.

Damien Bertrand, CEO of Loro Piana, eloquently expresses the deep connection between the Maison and the world of sailing, highlighting the shared values that make this partnership so fitting: "There has always been a very strong connection between Loro Piana and sailing. We share many common values: tradition, passion - or should I say obsession - for excellence, for perfection, for perseverance... even more so through the lens of the Giraglia Regatta. Sailing means contact with nature, but also research: it is an extraordinary open-air laboratory that has always been exploited by Loro Piana to experiment with the best performing and most innovative solutions."

The excitement builds as Pier Luigi Loro Piana, Deputy Chairman, readies to steer through the waves aboard his vessel, My Song. This personal involvement underscores the Loro Piana family's passion for sailing, reflecting the brand's core values of elegance, functionality, and a seamless transition from nautical adventures to urban elegance.

The Loro Piana Giraglia 2024 sets sail with a series of captivating coastal races along the picturesque Saint-Tropez, paving the way for the grand offshore race. This thrilling journey from Saint-Tropez to Genoa, via the enigmatic Giraglia island, covers 241 nautical miles, testing the mettle and skill of seasoned sailors.

This event is a celebration of Loro Piana's dedication to an elegant outdoor lifestyle, seamlessly blending tradition with innovation. It's a reflection of the Maison's unwavering commitment to excellence, not just in the realm of fashion but across the broader spectrum of luxury and sportsmanship.

For enthusiasts of fine craftsmanship and sailing, Loro Piana and the Giraglia Regatta represent the pinnacle of luxury and sporting prowess. To discover more about this illustrious event and Loro Piana's initiatives, interested parties can reach out to their press office or follow their official channels for regular updates.