Renown Italian cashmere house, Loro Piana, opens its doors downtown in the Meatpacking district of New York for one month only. The opening celebrates many summer shoes from the brand under the theme:”The Rare Walk.” The new store will be open for a month before permanently settling in the neighborhood later this year. The continued offering of summer staples include: the Summer Walk and the Open Walk, for men and for women. These shoes are constructed by hand from the softest calf skins available and are stitched together by hand in Italy, which makes for a glove-and-hand fit that you’ll want to wear all summer long.
“The jewel-like store occupies a prominent corner location at 3, Ninth Avenue, which is destined to become a permanent downtown home for Loro Piana at the end of this year. It offers a space bursting with color and surprise, including tactile displays and an entire multicolored, suede, made-to-measure wall. The downtown vibe inspires a multi-faceted mirrored space, and in the heart of the store there is a tiny garden atrium celebrating Loro Piana’s reverence for living nature and referencing the fauna of the adjacent Highline.
The ‘Rare Walk’ store will showcase the accessories that most proudly represent Loro Piana’s DNA in terms of quality of material, manufacturing technique, aesthetics, comfort and performance; most notably the iconic white-soled shoes. These will be available made-to-order for the first time in the USA, with a choice of colors, linings, and material combinations as well as, exceptionally, a dark sole. A new in-store personalisation service will offer all customers the chance to add initials or special symbols on the soles or sides of the shoes.
The myriad of other special editions include the new Traveller men’s sneakers, which will be offered here as a worldwide exclusive for women, the feather-light 360 trainer crafted from super-fine Merino wool, cashmere Balat, and Aylit cashmere scarves and a blue denim model of the Suitcase Stripe canvas bag.
The opening also marks the debut of an eponymous digital campaign dedicated to the Open and Summer Walk shoes. Photographed by young New Yorker, Arielle Bobbs-Willis, chosen for her talent at portraying curious and spontaneous moments which surprise and intrigue, she has shot a modern tale of the Rare Walk in stills and film, depicting a technicolor world of elegance in motion, with the shoe as hero.
The ‘Rare Walk’ will extend one step further in its self-expression; revered US choreographer, David Parsons, has devised a unique, witty and engaging short piece for eight dancers, exploring the notion of walking. This ‘Rare Walk’ will be performed at the Joyce Theatre in New York as part of Parson’s New York schedule and will be the subject of a short film, premiering on 17th May on Loro Piana’s own website and Instagram. Parsons is known for his dynamic, accessible style illustrating the idea that serious dance can be joyful, profound and fun.” – Loro Piana
3, Ninth Avenue
New York, NY 10014
Manager: Cena Hackler Jackson
Ph: 212. 201. 0258
images and text, courtesy of Loro Piana