On February 1st, 2024, Loro Piana proudly hosted the 24th and 25th editions of the esteemed Record Bale Award in London. This year marked a historic achievement with Pyrenees Park in Australia setting a new world record by producing a Merino wool fibre of an extraordinary 10.2 microns in fineness, surpassing the previous record of 10.3 microns established in 2013.
Unyielding Dedication to the Finest Quality
The Record Bale Award, initiated in 1997 by Loro Piana, annually honors two farms, one each from Australia and New Zealand, that have successfully produced the finest bale of Merino wool. This accolade not only celebrates the relentless pursuit of excellence but also embodies the passion and innovation of the farmers. Damien Bertrand, CEO of Loro Piana, emphasized that the awarded wool is a result of exceptional hard work and a steadfast belief in the power of innovation, enabling the creation of unparalleled masterpieces for discerning connoisseurs.
This wool is not just a gift of nature, it is the result of the hard work of exceptional people combined with their passion and true belief in innovation, in the power to change things and improve them day after day. This enables us to create unique Masterpieces for the most discerning connoisseurs.Damien Bertrand, Loro Piana CEO
A Legacy of Innovation and Excellence
The Pyrenees Park team, led by Pamela, Robert, and Bradley Sandlant, has demonstrated that passion, focus, and dedication are essential in achieving such a prestigious recognition. Their achievement underscores a decade-long commitment to surpassing the limits of wool fineness, a feat not accomplished since 2013.
Honoring the Breeders’ Commitment
The award also highlighted the achievements of Barrie and Yvonne Payne of Visuela Farm in New Zealand, who produced a wool bale with a fineness of 10.7 microns. The continuous improvement in the quality and fineness of the wool is a testament to the breeders’ unwavering dedication to their craft.
The Pinnacle of Wool Excellence
The World Record Bale is meticulously preserved at the Loro Piana Quarona factory in Piedmont, Italy, signifying the pinnacle of wool excellence. The breaking of the 2013 record allows for the previous record-holding bale to be put into production, offering discerning clients the opportunity to experience the ultimate in luxury wool garments.
The Essence of Loro Piana Luxury
The Loro Piana Record Bale Award exemplifies the maison’s commitment to sourcing the finest wool and upholding exceptional quality standards. It reflects the brand’s dedication to offering sublime beauty and authenticity, making Loro Piana synonymous with Italian excellence and understated elegance.
About the Loro Piana Record Bale Award
Originating from a meeting between Pier Luigi Loro Piana and New Zealand wool breeder Donald Burnett, the award was established to recognize and motivate the production of the finest Merino wool. Over the years, it has become a symbol of the brand’s dedication to innovation, quality, and the pursuit of the finest natural fibers, embodying the very essence of luxury.
For more detailed information on the event and Loro Piana’s commitment to excellence in Merino wool, please visit their official website.