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Loro Piana Unveils CashDenim®: The Next Frontier in Luxury Fashion

February 16, 2024

Close-up of a luxurious CashDenim® fabric showcasing the detailed twill weave and signature red and white selvedge edge, exemplifying the blend of traditional craftsmanship and innovation.

Loro Piana has pioneered a revolutionary fabric, CashDenim®, debuting it through two exclusive pieces for women in its Fall Winter 2022-2023 Women’s Collection. This fabric is a luxurious blend, born from a rare knowledge-exchange between the master artisans of Piedmont, Italy, and denim experts of the Bingo Region in Japan.

The Artisanal Touch of CashDenim®

CashDenim® is not just a fabric; it's a tactile marvel that whispers luxury with each touch. Composed of 60% denim for a textured, durable exterior and 40% cashmere for a tender, enveloping warmth, it promises an embrace of opulence. The complex twill weave, necessitating slow, deliberate crafting on vintage looms, is a testament to the fabric’s exceptional quality. It's where the rugged elegance of denim meets the indulgent softness of cashmere, creating an unparalleled sensory experience.

The Art of Creating CashDenim®

The meticulous creation of CashDenim® involves intertwining indigo-dyed denim yarn with undyed cashmere fibers, a process taking a full day to yield just 50 meters of fabric. This slow artistry leads to a new echelon of super-luxury utility-design, enriched by the storied savoir-faire of Japanese denim culture and Italian craftsmanship.

East Meets West in Textile Excellence

This textile venture showcases mutual respect for artisanal excellence, blending Japanese selvedge denim expertise with Italian innovation. It's a testament to Loro Piana's ethos of redefining luxury through modern innovation while honoring traditional craftsmanship.

The Spagna Jacket: A Canvas of Innovation

The Spagna Jacket emerges in the men's collection as a sartorial masterpiece, woven from CashDenim®. This blend of casual denim and plush cashmere creates a new standard for luxury, delivering comfort and elegance in a single garment.

Sublime Elegance and Quality

Loro Piana remains a beacon of Italian luxury, where each collection is a narrative of understated elegance. The CashDenim® fabric and Spagna Jacket are emblems of luxury denim, offering premium Italian-Japanese craftsmanship and authenticity to the discerning global clientele.

Discover Timeless Sophistication

Embark on a journey of elegance with Loro Piana. Experience the exquisite CashDenim® in the Spagna Jacket and more, where heritage meets innovation at the pinnacle of Italian design. Discover the exclusive CashDenim® collection and redefine your wardrobe with Loro Piana's pinnacle of Italian design.