Loro Piana’s Spring Summer 2024 Campaign emerges as a harmonious blend of nature and culture, tradition and modernity. The essence of Loro Piana lies in its pursuit of balance – a seamless integration of contrasting elements that culminate in beauty. This campaign, captured by the lens of renowned photographer Mario Sorrenti, features models Selena Forrest, Jonas Glöer, Awar Odhiang, Rianne Von Rompaey, and Benji Xu. Set against the backdrop of Japan’s captivating landscapes, both urban and pastoral, the campaign resonates with multisensorial elegance.
Japan: A Canvas of Cultural Affinity
The campaign’s heart lies in its profound connection with Japan. Mirroring the country’s deep respect for craftsmanship and its quest for natural harmony, Loro Piana’s collection finds its echo in Japan’s ethos. The flowing shapes, engaging textures, and vibrant simplicity of the collection are a testament to this affinity. The campaign translates this continuity into a visual celebration, embracing the belief that the beauty of the whole exists in each part.
Interplay of Light, Texture, and Environment
Each image in the campaign, bathed in natural light, accentuates the textural richness of the clothing and the environment. Subjects are depicted in solitary grace – walking on streets, standing by the shore, or leaning against an eclectic mix of modern and traditional architecture. Japan’s essence is subtly infused in these scenes, offering hints and traces of its influence. The campaign exudes a sense of communality and peace, where human gestures flow seamlessly with the colors and textures of their surroundings. This harmony fosters a sense of interconnectedness, with the clothing and accessories enhancing this awareness.
Joy, Warmth, and Peace: The Essence of the Collection
The campaign, beyond being a showcase of fashion, is a journey into the beauty of balance. It refrains from artifice, instead presenting Japan as a state of mind, a cultured and soulful approach to naturalness. The images, painterly and rich, radiate joy, warmth, and peace, encapsulating the essence of Loro Piana’s collection. For more, discover the collection on the official Loro Piana website.