Loro Piana unveils the spring summer cocooning collection campaign

February 2, 2023

Loro Piana Spring Summer 2023_Cocooning Collection (3)

Loro Piana presents the women’s Cocooning Collection for spring summer 2023.

[adsense unit="4243738394" format="fluid" lavout="in-article”]


A wardrobe that is all about new ways to enjoy being at home, far from the outside world – the place where the authentic, unguarded private side comes out, where every moment can be relaxing and comfortable.


Velvety-soft fabrics and roomy, unstructured lines give these clothes understated elegance, while pastel tones emphasize their coziness and effortless practicality. They are a caressing embrace, thanks to exclusive Loro Piana fabrics made from the noblest fibers with exceptional craftsmanship and savoir-faire.

Loro Piana Cocooning Dress in Spelt
Loro Piana, “BOUCLETTE” LONG DRESS in silk and cotton

An example is the long-sleeved dress in a soft, pure silk bouclé knit, falling straight through the waist and slightly flared towards the bottom, perfect to wear at home and for casual get-togethers, offered in the same bouclé knit, a short jumpsuit, a top, a pair of shorts and a roomy polo shirt with a straight fit accentuated by side slits and unstructured shoulders to emphasize the sensation of comfort and ease.

A Sensory Experience

The Cocooning Collection includes tank tops, cardigans, and socks in Cash Silk, an airy, delicate openwork fabric with a lingerie-inspired lace motif, and items in Baby Cashmere embellished with pretty à jour stitching. The warm season is the right time for incredibly soft, lightweight trousers and sweatshirts made from natural cotton and cashmere yarns.

A delightful sensory experience that focuses on well-being: the new Cocooning Collection by Loro Piana adds a sublime, comfortable touch to home life that only Maison’s savoir-faire could offer.

The collection will be available in Loro Piana boutiques starting from February 2nd.

[adsense unit="4243738394" format="fluid" lavout="in-article”]

Loro Piana Cocooning Collection Campaign