Loro Piana Weaves Together Luxury and Sailing Adventure as Title Sponsor of Giraglia Regatta 2024

Loro Piana embarks on a thrilling new journey as the Title Sponsor of the Giraglia Regatta 2024. This partnership marks a significant chapter in the Maison's illustrious sailing history, reinforcing its position as a purveyor of timeless style and exceptional performance in the world of yachting.

Organized by the Yacht Club Italiano and supported by the Société Nautique de Saint-Tropez, the Giraglia Regatta is a crown jewel in the Mediterranean sailing calendar. From June 7th to June 15th, the event showcases the best in top-level sailing, attracting crews and boats from around the globe. The regatta commences with four days of coastal races along the picturesque shores of Saint-Tropez, followed by the main event on June 12th—an exhilarating offshore race from Saint-Tropez to Genoa via the iconic Giraglia rock in Northern Corsica.

For Loro Piana, supporting the Giraglia Regatta is a natural extension of the brand's deep-rooted connection to the world of sailing. As Damien Bertrand, CEO of Loro Piana, eloquently states, "Supporting for the first time the Giraglia Regatta in our centenary year is a new exciting chapter in Loro Piana's rich sailing history and heritage." The Maison's ethos of pushing boundaries and striving for excellence aligns seamlessly with the demanding nature of the sea, making this partnership a perfect fit.

During the regatta, Loro Piana welcomes visitors and sailing enthusiasts to the Loro Piana Giraglia Lounge and Race Village, a haven of sophistication overlooking the iconic port of Saint-Tropez. The lounge, adorned in the brand's signature hues of beige, green, and brown, and furnished with the exquisite Loro Piana Interiors Delight Collection by Exteta, offers an inviting ambiance for guests to immerse themselves in the Maison's world of elegance and craftsmanship.

To commemorate this momentous occasion, Loro Piana has created a special edition Bomber in Windwish, designed specifically for the Giraglia Regatta. The jacket, along with the Giraglia Open Polo, is available at the Maison's Saint-Tropez store, allowing sailing enthusiasts to carry a piece of this iconic event with them. The winners of the regatta will be honored with the prestigious Loro Piana Trophies and the coveted Loro Piana Giraglia Defender jackets, a testament to their exceptional skill and performance on the water.

As Loro Piana embarks on this exciting new chapter in its sailing legacy, the Maison continues to redefine luxury, seamlessly blending its rich heritage with the thrill of top-level yachting. The Loro Piana Giraglia Regatta 2024 promises to be an unforgettable event, celebrating the spirit of sportsmanship, camaraderie, and the pursuit of excellence that lies at the heart of both the brand and the sailing community.