Louis Vuitton is pleased to release its latest brand campaign, “Victory is a State of Mind,” starring the football icons Lionel Messi and Cristiano Ronaldo, photographed by Annie Leibovitz.
In a generational follow-up to a celebrated 2010 campaign featuring the all-time greats Pele, Maradona and Zinedine Zidane, Annie Leibovitz portrays these two latest legends far from the field, facing off over a chessboard improvised from a Louis Vuitton Damier attaché case.
The “Victory is a State of Mind” brand campaign will break on 19th November worldwide.
