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Louis Vuitton unveils new campaign starring Lionel Messi and Cristiano Ronaldo

Louis Vuitton unveils new campaign starring Lionel Messi and Cristiano Ronaldo

Louis Vuitton is pleased to release its latest brand campaign, “Victory is a State of Mind,” starring the football icons Lionel Messi and Cristiano Ronaldo, photographed by Annie Leibovitz.

In a generational follow-up to a celebrated 2010 campaign featuring the all-time greats Pele, Maradona and Zinedine Zidane, Annie Leibovitz portrays these two latest legends far from the field, facing off over a chessboard improvised from a Louis Vuitton Damier attaché case.

The “Victory is a State of Mind” brand campaign will break on 19th November worldwide.

louisvuitton.com @louisvuitton

Louis Vuitton "Victory is a state of mind," starring Cristiano Ronaldo and Lionel Messi, photographed by Annie Leibovitz
Louis Vuitton “Victory is a state of mind,” starring Cristiano Ronaldo and Lionel Messi, photographed by Annie Leibovitz

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