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Louis Vuitton is pleased to release its latest brand campaign, “Victory is a State of Mind,” starring the football icons Lionel Messi and Cristiano Ronaldo, photographed by Annie Leibovitz.
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In a generational follow-up to a celebrated 2010 campaign featuring the all-time greats Pele, Maradona and Zinedine Zidane, Annie Leibovitz portrays these two latest legends far from the field, facing off over a chessboard improvised from a Louis Vuitton Damier attaché case.
The “Victory is a State of Mind” brand campaign will break on 19th November worldwide.
![Louis Vuitton "Victory is a state of mind," starring Cristiano Ronaldo and Lionel Messi, photographed by Annie Leibovitz](https://static.rain-mag.com/2022/11/LAYOUT-440215285-FWC22-DP1-INTL_HD.jpg)