Louis Vuitton and Barcelona Forge Groundbreaking Collaboration for Cruise 2025 Showcase

In a historic announcement, Louis Vuitton unveils an unprecedented collaboration with Barcelona, leading to the Cruise 2025 collection showcase on May 23, 2024. This collaboration, extending to the prestigious Louis Vuitton 37th America’s Cup, marks a significant moment in the interplay between high fashion and global cultural heritage, beginning with the Louis Vuitton Cup qualifying sessions in Summer 2024.

Renowned for its art of travel and innovation, Louis Vuitton selects locations of architectural grandeur for its global showcases, including John Lautner’s Bob & Dolores Hope Estate and Oscar Niemeyer’s Contemporary Art Museum. The forthcoming Barcelona event, with its location soon to be revealed, promises to be a vibrant addition to this illustrious list.

With its rich cultural tapestry and Mediterranean allure, Barcelona presents an ideal backdrop for Louis Vuitton's latest venture. "It is an immense pleasure to collaborate with the city of Barcelona, sharing common values deeply rooted in remarkable heritage and creativity," says Pietro Beccari, Chairman and CEO of Louis Vuitton. This partnership not only celebrates the artistic vision of Women’s Artistic Director Nicolas Ghesquière but also reinforces the longstanding bond between Louis Vuitton and the Catalan region.

This collaboration will feature a series of events around the LV Cup and the 37th America’s Cup, including hospitality services, exhibitions, and cultural activations. The launch of the Louis Vuitton City Guide for Barcelona, alongside a cultural pop-up kiosk, will deepen the connection between the brand and the city. Educational programs will also be developed to foster creativity and design in Barcelona, further enriching its vibrant cultural scene.

Dating back to the early 20th century, Louis Vuitton's relationship with Barcelona significantly contributed to the 1929 Barcelona International Exhibition. The establishment of Louis Vuitton's first store in Spain in Barcelona in 1987, followed by the opening of its first workshop in Catalonia in 1990, showcases the brand's deep ties and commitment to the region's renowned leather craftsmanship, now employing over 1,800 individuals across six workshops.

More than a celebration of shared heritage, this collaboration between Louis Vuitton and Barcelona for the Cruise 2025 show is a forward-looking venture, blending tradition with contemporary innovation. This partnership is set to leave a lasting impact on the cultural, economic, and creative landscapes of both the fashion industry and the city of Barcelona, heralding a new era of collaborative excellence.