In a collision of music and high fashion, Louis Vuitton has unveiled its latest news: global superstar Lisa has been named the maison’s newest House Ambassador. This partnership, announced on July 23, 2024, brings together two unstoppable forces in popular culture.
Lisa and Louis Vuitton
Lisa’s appearance at Louis Vuitton’s Women's FW24 show in Paris showcased a mix of edgy streetwear and refined luxury—perfectly executed by Nicolas Ghesquière’s vision of empowered femininity. The BLACKPINK member’s fearless approach to fashion mirrors the brand’s ethos, making her an ideal muse for the storied French house.
From K-pop Sensation to Solo Powerhouse
While Lisa first captured hearts as part of the globally adored K-pop group BLACKPINK, it’s her solo moments that truly shine. Her latest single, “Rockstar,” has shattered records and topped charts worldwide. This track, released under her newly launched management company LLOUD Co., signals a new era of creative control and boundary-pushing artistry for the performer.
Beyond the Stage: A Cultural Icon in the Making
Lisa’s influence extends far beyond music and fashion. Her upcoming role in HBO’s “The White Lotus” marks a significant foray into acting, while her Wattanakunathorn Award cements her status as a cultural ambassador for Thailand.
A Match Made in Fashion Heaven
Nicolas Ghesquière, Louis Vuitton’s Artistic Director of Women’s Collections, couldn’t contain his enthusiasm: “Lisa has a daring spirit and charisma that I find incredibly compelling. She is as bold and creative with her music as she is with her fashion, and it is a privilege to accompany her on this journey.”
Unapologetically Lisa
As Louis Vuitton welcomes Lisa into its illustrious family of ambassadors, the fashion world reflects on this moment of blending cultures and redefining luxury for a new generation.
In an industry constantly seeking the next big thing, Louis Vuitton has made a compelling next step. As Lisa steps into her role as House Ambassador, one thing is clear: the future of fashion has never been filled with such exciting and promising talent.