Louis Vuittonhas unveiled the expert committee for the second edition of itsWatch Prize for Independent Creatives. Launched in 2022, the initiative embodies the Maison's spirit of boldness, craftsmanship, creativity, technical mastery, and innovation, continuingLVMH Group's tradition of celebrating talent and honoring visionary creators.
The expert committee brings together watch enthusiasts from around the world, including craftsmen, industry representatives, journalists, collectors, artists, and designers who share a passion for watchmaking. Notable members includePhilippe Dufour,Kari Voutilainen,Frank Gehry,Marc Newson,Ben Clymerof Hodinkee,Danny Govbergof The 1916 Company, Olympic gold medalistAntoine Dupont, Master PerfumerJacques Cavallier-Belletrud, and Head Pastry ChefMaxime Frédéricof Cheval Blanc Paris.
"Following the success of the first Louis Vuitton Watch Prize in February 2024, we are eager to discover how independent watchmakers will explore new horizons of creativity to redefine the contours of our industry," saidJean Arnault, Director ofLouis Vuitton's Watch Division.
The evaluation process will begin with an independent international commission selecting twenty semi-finalists. The Expert Committee will then evaluate these candidates based on five criteria: Design and Aesthetics, Creativity, Technical Innovation, Complexity and Complications, Details and Finishing to select five finalists. The experts will also elect five representatives from among their members to form the final jury, who will interview the finalists during the Paris award ceremony.
The winner, to be announced at a ceremony in Paris in 2026, will receive €150,000 and a year of customized mentorship at La Fabrique du Temps Louis Vuitton. A dedicated team will provide expertise in communications, legal matters, marketing, industrial strategy, and financial brand management.
Applications remain open until April 15, 2025, atlouisvuittonwatchprize.com.