Louis Vuitton unveils a limited-time residency in New York City’s Lower East Side. The store is entirely painted in neon green. The color green, and specifically the green screen, has been a profound point of reference for Louis Vuitton’s Men’s Artistic Director, Virgil Abloh. This was illustrated in Abloh’s Off-White, Men’s Fall/Winter 19-20 collection, titled “Public Television.” The relationship between viewer and object breaks down as CGI-enabled green screens changed the show’s setting continuously. This can be interpreted as a metaphor for the age in which we are continuously monitoring, being monitored, and having our perceptions challenged. What’s fake is real. What’s real is fake. One can start to decipher a dilemma, or even an existential crisis of creation for the artist working in the digital age. Abloh’s response, a solitary neon green on, well, everything.
The space along with figures and furniture within are entirely enveloped in the color creating an immersive and uncanny experience. On display are pieces from the Fall/Winter 2019 collection featuring Louis Vuitton Monogram legacy accessories, patches inspired by the House’s archives, flag prints referencing the diverse nationalities of studio designers, a new version of the Louis Vuitton “Skate” Trainer, and rainbow and prism leather goods.
Visit the shop in New York before it closes July 21st.
100 Rivington Street
New York, NY 10002
Monday to Sunday, 12:00 PM – 9:00 PM