In the heart of Paris, Louis Vuitton unveiled its highly anticipated Fall-Winter 2025 collection during Paris Men's Fashion Week. Presented at the Louvre, the runway titled "Remember the Future," designed by best friends Nigo and Pharrell Williams, created a collection that explores the concept of cultural heritage, blending the past with the future in an innovative way.
The primary inspiration was dandyism, reimagined with a modern twist that leaned toward streetwear. More than just the collection's title, "Remember the Future" served as an invitation to reflect on the relationship between tradition and innovation. Reflecting the confluence of Japanese and American influences, a nod to the designers' upbringings, denim emerged as a key design element in the collection. The title suggests a return to the past, but with the awareness that the future will shape and transform what we know. This is also reflected in the exhibition setup, where the brand's history intertwines with futuristic creativity.
During the LV Re-See, we revisited the space where the runway had taken place. The circular runway was encircled by 24 rotating display windows, each showcasing treasures from the Louis Vuitton archive. Walking through the setup felt like stepping into a dream—a Louis Vuitton archival closet come to life. Each window was beautifully adorned with flowers, monograms, and other symbols that celebrated the brand's legacy, featuring iconic pieces from unforgettable fashion moments of the 2000s. Every display sparked nostalgia, bringing back memories of my favorite looks over the years and pieces I admired while growing up. These designs were not just beautiful; they were inspiring—the kind of creations that sparked my passion for fashion and influenced so many others to pursue it as a career.
Blurring the lines between fashion and technology, the show incorporated QR codes into the displays, enabling visitors to order pieces in real time. It was a perfect marriage of heritage and innovation.
Throughout the collection, the creative synergy between Nigo and Pharrell's friendship was evident in every detail. At 84 looks strong, the collection gave enthusiasts plenty of Pharrell x Nigo easter eggs to discover – cartoonish side profiles of their heads featured across sweaters, bags and gilets – yet it avoided feeling too nostalgic. The interplay between Pharrell's signature dandy aesthetic and Nigo's love of functional 20th century workwear resulted in some excellent pieces, such as chore jackets in sakura pink (and a damier print suit in the same cherry blossom tones), with ornamental brooches pinned to breast pockets. There was plenty of Japanese denim, a new skate-style sneaker silhouette called the 'ButterSoft', and a final chapter full of tailoring; the collection's progression from street-leaning looks to formalwear felt representative of Nigo and Pharrell's own aesthetic journeys, as well as the broader vibe shift menswear has undergone since they first began working together.
Since the maison is well known for their iconic trunks, we were able to see them in a variety of different styles. Some showcased Japanese cherry blossoms, while others featured a luminous transparent yellow. Of course, several pieces maintained the classic monogram in dark brown. The entire collection felt like a journey from Paris to Shibuya, seamlessly blending tradition with forward-thinking creativity.
With "Remember the Future," Nigo and Pharrell didn't just craft a collection—they charted a path where heritage and innovation walk hand in hand, proving that the future of fashion is built on the strength of its past.
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