Louis Vuitton Scales New Heights with Federer and Nadal for Latest Core Values Campaign

In a serene moment of luxury and legacy, Louis Vuitton unveils the second chapter of its storied Core Values campaign, reimagining tennis legends Roger Federer and Rafael Nadal against the majestic backdrop of the Italian Dolomites. Captured through the lens of Annie Leibovitz, the campaign elevates the Maison's travel heritage to new heights at 3,000 meters.

Styled in considered contrast, Federer appears in a refined navy turtleneck, Tambour watch, and trousers that speak to his characteristic elegance, while Nadal's crisp white tee and denim echo his dynamic off-duty sensibilities. The imagery, crystalline and contemplative, marks a sophisticated evolution in luxury storytelling, where sport meets style in rarefied locations.

The campaign's accessories narrative proves equally nuanced; Federer carries the classic Monogram Christopher backpack, its timeless silhouette amplified by the Alpine setting, while Nadal sports the Monogram Eclipse version, its contemporary finish reflecting the modern luxury traveler's sensibility. Each piece, carefully chosen, reinforces Louis Vuitton's artisanal and functional elegance.

"It's a unique opportunity to be working on this campaign with Rafa," remarks Federer. "Being at the top of the Dolomites feels symbolic in many ways. It really captures what this moment means to us—something truly special and meaningful." Nadal reflects, "Many important icons have been part of this campaign and being part of it is something that makes me very happy. Sharing it with Roger makes it special since he has been my biggest rival and now a close friend today."

Pietro Beccari, Chairman and CEO of Louis Vuitton, contextualizes the campaign's significance within the Maison's legacy: "It has been 17 years since I launched the first Core Values campaign with Antoine Arnault, and I am delighted to revive this iconic series. Each Core Values chapter celebrates Louis Vuitton's legacy of travel, of working with exceptional people, and of transmission—both physical and emotional."

The visual story, launching in print and across digital platforms from November 27th, represents a masterful addition to luxury's current dialogue between heritage and modernity. Against the ethereal mountain vista, two sporting titans become embodiments of the Maison's enduring philosophy that luxury lies not in the destination, but in the journey itself.