Louis Vuitton Sets Sail with Nautical-Inspired Capsule Collections for the America’s Cup
May 22, 2024
Louis Vuitton, the renowned French luxury house, has unveiled its latest capsule collections in celebration of its partnership with the America's Cup, the world's oldest international sporting trophy. With a history dating back to 1851, the America's Cup has been proudly sponsored by Louis Vuitton since 1983. This year, the brand takes its commitment further by becoming the title partner of the 37th edition, now known as the Louis Vuitton 37th America's Cup.
The Louis Vuitton 37th America's Cup, including the exciting Louis Vuitton Cup qualifying stages, will take place in Barcelona from August 29th to October 27th, 2024. Defending champion Emirates Team New Zealand will compete against the winner of the Louis Vuitton Cup, which features teams from the USA, Switzerland, Italy, France, and the UK vying for a spot in the main event.
To commemorate this occasion, Louis Vuitton has created dedicated men's and women's capsule collections that embody the essence of the sailing world. The collections are divided into three themes:
- "Riding the Waves": Technical pieces designed for a day on the water, featuring water-resistant fabrics and functional designs.
- "A Day on the Deck": Sporty and stylish daywear, including lightweight jackets, colorful polo shirts, and tailored shorts.
- "Elegant Summer Evening": Sophisticated pieces for post-racing soirées, such as flowy dresses, crisp linen suits, and luxurious accessories.
Each item in the collection artfully combines Louis Vuitton's iconic House emblems with vibrant colors and nautical-inspired motifs. The standout element is the America's Cup logo, a bold graphic 'V' framed by color blocks of red, white, and navy, originally developed by Gaston-Louis Vuitton. This historic emblem is featured throughout the capsule, infusing each piece with a sense of heritage.
As anticipation builds for the Louis Vuitton 37th America's Cup Barcelona, sailing enthusiasts and fashion aficionados can look forward to the launch of these exclusive capsule collections on July 18th, 2024, in stores and online. Whether you're cheering on your favorite team from the shore or embarking on your own nautical adventure, these collections promise to bring a touch of luxury and style to your experience.