Louis Vuitton unveils its 2024 Holiday campaign, celebrating the season with an enchanting and breathtaking carousel. Debuting on November 12th, the campaign elegantly tells a tale inspired by the Maison’s storied travel heritage, infused with contemporary wonder.
Set against a cinematic winter landscape, the carousel features intricately designed animal figures, each paying homage to Louis Vuitton’s exceptional craftsmanship. Soaring over snow-dusted peaks and past illuminated cityscapes, it culminates in a spectacular fireworks display over Place Vendôme—an elegant tribute to Louis Vuitton’s Parisian roots.
In the spirit of gift-giving, the campaign showcases coveted leather goods and ready-to-wear pieces, ideal for the season. To bring this vision to life, Louis Vuitton has created architectural carousel installations at select global locations. The renowned Wynn Palace in Macau, Shanghai’s Qiantan Taikoo Li, and the cultural heart of the Yokohama Museum of Art will each host these extraordinary displays. Finally, a grand display will be installed at Paris's Place Vendôme—an especially fitting tribute to Louis Vuitton’s French heritage.
Louis Vuitton introduces a one-of-a-kind Instagram AR carousel filter, offering a magical experience to a global audience. Running from late November 2024 through early 2025, these activations transform holiday shopping into an unforgettable experience. The physical installations offer a tactile experience, while the digital elements extend Louis Vuitton’s captivating world to a global audience.
Alongside this campaign, the stunning New York trunk façade display that marked the dawn of a new era for the iconic flagship, continues to capture our collective imagination. As 2024 draws to a close, the campaign offers a compelling vision of the future of luxury—one where experience, craftsmanship, and digital innovation combine to create unforgettable moments of enchantment.
Explore the holiday collections and exclusive gifts online at LouisVuitton.com, where the season’s magic comes alive through a refined digital shopping experience.
