In a bold move bridging tradition and modernity,Louis Vuittonhas just released theVIA Varsity Jacket, an exclusive collectible designed by Men's Creative DirectorPharrell Williams. This limited-edition piece exists as a digital NFT and a physical statement piece, marking the first ready-to-wear article by Williams tobecome availablefor the Maison's elite VIA community.
The VIA Varsity Jacket, which graced the2024 Men's Fall-Winter runway, quintessential silhouette of Louis Vuitton's men's ready-to-wear. Inspired by a spirit of adventure and bold cowboy flair, the jacket's details – including intricate lacing and the signature VVN color – elevate it to new heights, showcasing the Maison's impeccable cowboy savoir-faire. The central suede buckskin piece, supple grained leather sleeves, and iridescent snap fastenings seamlessly blend tradition and modernity.
Exclusively reserved for owners of the prestigiousVIA Treasure Trunk, this coveted collectible launched on April 22nd in a strictly limited edition of 200 pieces, priced at 7,900 euros. With the VIA Varsity Jacket NFT, Louis Vuitton continues to push boundaries, offering its elite clientele access to the intersection of physical and digital luxury while celebrating heritage and Pharrell Williams' bold vision.