Louis Vuitton Unveils Groundbreaking 57th Street NYC Flagship: A Fusion of Fashion, Art, and Gastronomy

As Louis Vuitton embarks on a multi-year renovation of its Fifth Avenue flagship, the brand unveils two spectacular projects: a towering 240-foot façade of stacked trunks at its original location and its largest U.S. store yet at 6 East 57th Street. The trunk installation, which fully envelops the existing building with a base measuring 108 by 70 feet, pays homage to the House’s iconic Trianon Grey canvas, now reimagined with the Monogram Flower motif for the first time. Crafted with impeccable attention to detail, it features 5,000-pound handles and 840 rivets. The flagship introduces a pioneering retail experience, blending high fashion, fine dining, and immersive cultural offerings across five floors.

For more than a century, Louis Vuitton has embodied New York's cosmopolitan spirit. Since the brand first introduced its iconic trunks to the U.S. in 1898, New York has been a cornerstone of its American narrative. The 1980 opening of the first independent store on 57th Street solidified the brand’s position as a premier shopping destination. Today, these two remarkable projects—the architectural feat of the trunk façade and the new cultural hub on 57th Street—deepen this historic connection, reflecting New York’s vibrant energy and the timeless elegance of French craftsmanship.

This landmark space is now the largest Louis Vuitton location in the United States. More than a store, it is a Maison de Culture, offering visitors a full sensory experience that integrates the brand’s storied heritage with contemporary creativity.

Nestled at the northeast corner of Fifth Avenue, the landmark Art Deco building that houses the new flagship retains its iconic brick façade, with vast windows offering a glimpse into the world within. The space reinvents Louis Vuitton’s heritage with a fresh, modern perspective. In the atrium, four towering Courrier Lozine 90 trunks rise 16 meters toward the ceiling, celebrating the brand’s storied legacy in trunk-making while showcasing its modern reinvention. Crafted to exact specifications, the trunks spiral upward in dynamic, twisting forms that balance both strength and lightness, each showcasing Louis Vuitton’s materials—from classic Monogram canvas to bold metallic finishes.

A second monumental installation unfolds at the rear of the atrium: an 18-meter-high wall of mirrored bags, arranged in rhythmic undulations of Keepall and Speedy. This dazzling sculpture serves not only as a work of art but also as a dynamic reflection of the store's ever-evolving energy. The space is further enriched by oversized photo murals of collaborations with artists such as Takashi Murakami and Richard Prince, underscoring Louis Vuitton’s ongoing dialogue with contemporary art.

The store’s design seamlessly blends raw concrete with luxurious details—exposed floors meet plush carpets, and vintage furniture by Carlo Mollino and Charlotte Perriand sits alongside works by celebrated New York artists. Across the store’s five floors, curated spaces invite exploration, with collections of leather goods, women’s and men’s ready-to-wear, and a secret loft dedicated to Louis Vuitton’s high jewelry and watch offerings. As visitors explore the store’s striking design, they’ll also discover its culinary counterpart—a space as thoughtfully curated as the fashion collections it houses.

At the heart of this cultural oasis is Le Café Louis Vuitton, the Maison’s first U.S. café, which blends French culinary traditions with New York City’s vibrant energy. Designed as a library-café, it offers both gastronomic delights and cultural experiences, with over 600 titles curated by Ian Luna, focusing on New York’s most influential artists and designers.

Guided by the Michelin-starred chefs Arnaud Donckele and Maxime Frédéric, the café’s menu reimagines luxury snacking—an inventive take on familiar dishes, including Monogram-embossed lobster ravioli and Damier tartlets, along with the beloved Croque sandwiches, making their transatlantic debut. New Yorkers can also indulge in bespoke chocolate creations from Le Chocolat Maxime Frédéric, Louis Vuitton’s fine chocolate concept, which opens its first U.S. location at the flagship. The chocolates are crafted with meticulous attention to detail, using the finest globally sourced ingredients, and embody Louis Vuitton’s signature savoir-faire.

To mark the grand opening, Louis Vuitton unveils an exclusive capsule collection inspired by New York's dynamic spirit. Highlights include the Neverfull Inside Out in taxi yellow, Capucines adorned with cityscapes, and accessories that capture the essence of New York street culture—like the Speedy Soft with yellow accents and Vivienne figurines in a ‘New York State of Mind’ design

In the men’s collection, the SS25 pre-collection features bags and accessories adorned with playful nods to New York’s street culture, including license plate-inspired charms and hot-stamped wallets, further solidifying the city’s cultural imprint on Louis Vuitton’s creative vision.

Louis Vuitton 57th Street NYC is only a store—it is a statement of the Maison’s enduring legacy of innovation, craftsmanship, and artistic collaboration. A transformative cultural destination, it merges fashion, art, and design, offering an unforgettable experience that will leave a lasting impression on both New Yorkers and global visitors.

Louis Vuitton 57th Street NYC
6 East 57th Street, New York, NY 10022, USA

Opening Hours: Monday to Saturday, 10am – 8pm; Sunday, 11am – 7pm