Celebrity

Louis Vuitton unveils Keepall campaign starring international sensation j-hope of BTS

June 14, 2023

Louis Vuitton has recently unveiled its newest Keepall campaign, featuring the multi-talented South Korean artist and member of BTS, j-hope. As a Louis Vuitton House Ambassador since February of this year, j-hope takes center stage in a series of stunning stills, showcasing the iconic Louis Vuitton Keepall.

Louis Vuitton Keepall

In the campaign, j-hope can be seen wearing tailored monochrome outfits, perfectly complementing the timeless elegance of the Keepall. Known for his electrifying dance moves and choreography, j-hope's dynamic poses capture his incredible talent and pay homage to his roots in the music industry. The Keepall, held firmly in his hand, seamlessly becomes an extension of his ever-changing form.

History

First designed in the 1930s, the Keepall has maintained its versatility throughout the years, making it an ideal companion for both weekend getaways and adventurous travels. This iconic travel bag has been the subject of numerous artistic collaborations and limited editions, involving renowned artists such as Yayoi Kusama, Takashi Murakami, and Stephen Sprouse. With each collaboration, the Keepall has further solidified its status as a symbol of luxury and artistic expression.

Keepall Campaign

Louis Vuitton's Keepall campaign featuring j-hope will be showcased across the brand's digital and social media channels, allowing fans and fashion enthusiasts worldwide to appreciate the seamless fusion of art, fashion, and music. As a Louis Vuitton House Ambassador, j-hope continues to make a significant impact, bridging the gap between music and fashion while inspiring a new generation of style enthusiasts. louisvuitton.com