The fashion world takes note with each new iteration of Louis Vuitton sunglasses. This season Men’s Creative Director, Pharrell Williams, welcomes a special design, the Millionaires sunglasses. With inspiration of opulence from the early 2000s, the new frames complete the LV men’s silhouette under the visionary gaze of Pharrell Williams.
A Nostalgic Reimagining
Twenty years ago, a collaboration between Pharrell Williams, Nigo, and Marc Jacobs birthed the original Millionaires: an audacious aviator silhouette that became the ultimate status symbol of the 2000s and burgeoning hip-hop royalty. Now, in a new era in fashion, these legendary shades make a triumphant return with two decades' worth of cultural significance.
The Midas Touch: Design Details that Dazzle
The 2024 iteration of the Millionaires communicates subtle opulence with the unmistakable elegance of Louis Vuitton. A straight brow is reinforced with aged gold metal strips, each stamped with the iconic Louis Vuitton Monogram symbols—a delicate detail. The enameled S-lock hinges aren't just functional; they're a nod to the house's savoir-faire, adding a vintage touch that bridges past and present.
Two Luxurious Frames: The 1.0 and 3.0
Williams unveiled not one, but two versions of the Millionaires. The 1.0 is a loving homage to the original, available in a rich chocolate tortoise with gradient lenses and that irresistible pop of turquoise-blue at the hinge. For those who prefer their luxury in monochrome, a sleek black version with aged gold accents stands ready to complement any ensemble.
The 3.0 also pushes the envelope for 2024. Crafted from carbon fiber—an ultra lightweight material recognizable from high end motor sports—these sunglasses are infused with Louis Vuitton's commitment to innovation. The damier-patterned metal strips across the top combine the House's heritage with cutting-edge design.
The Future of Luxury Eyewear
With the reintroduction of the Millionaires, Pharrell Williams bridges streetwear and high fashion, combining the bold confidence of the early 2000s with today's refined luxury. These sunglasses complete a statement of Louis Vuitton's evolving narrative under Williams' creative direction.
The Millionaires 1.0, available since July 4th at $780, offers a nostalgic nod to the original design. The innovative 3.0 version, launching today (August 8th, 2024) at $2,100, showcases Louis Vuitton's commitment to cutting-edge materials and design.
Whether paired with formal evening attire or elevating a casual look, these new Louis Vuitton sunglasses are versatile additions to any wardrobe. Perfect for the upcoming fall season or as a travel companion, the Millionaires sunglasses also make for an impressive gift. With their blend of heritage and innovation, these frames capture the zeitgeist of contemporary luxury at Louis Vuitton.
