Louis Vuitton’s men’s daybreak pop-up in Soho, New York

April 7, 2022

Louis Vuitton soho pop-up

Louis Vuitton, the iconic French fashion house, has unveiled a new pop-up shop (temporary residency) around the corner from their Soho store in New York City. Celebrating the pre-fall 2022 collection by Virgil Abloh, the men's daybreak collection is one of the last Abloh collections. Furthermore, Rain wrote about the imaginative and colorful collection earlier this year.

Abloh said of the capsule, "My philosophy is very much informed by the clothes that people actually wear. What I do is an analysis of a generation: what do people buy and why do they wear it? That question naturally creates an equal interest in tradition as it does in changing tradition. But it’s also about challenging myself and exploring different land. That is creative freedom."

Opening today, April 7th, through early June, on offer is an assortment of ready-to-wear, accessories, and leather goods from the men's daybreak collection. Continuing Abloh's creative thesis of channeling the inner child within all of us, the space is adorned with playful kites and a dreamy color gradient.

Explore the full collection below, images courtesy of Louis Vuitton.

Finally, you can shop the daybreak collection online here or at the pop-up located at:
Louis Vuitton Men's Temporary Residency
104 Prince Street
New York, NY 10012