In a groundbreaking move that marries the physical and digital realms of fashion, Louis Vuitton is embarking on an extraordinary voyage of creation with Web.3 technology. The result is the VIA Treasure Trunk, a digital masterpiece transcending traditional boundaries and inviting fashion enthusiasts to embark on a journey of wonder, exploration, and endless possibilities.
For over 160 years, Louis Vuitton has been synonymous with innovation and creativity, continually pushing the boundaries of design. The iconic Louis Vuitton Trunk has evolved into an emblem of sophistication and craftsmanship. Now, the Maison has introduced the VIA Treasure Trunk, its first foray into the digital realm, redefining the concept of luxury travel and opening new horizons.
VIA Treasure Trunk
Designed for those who seek to traverse new dreams and realities, this digital trunk is a gateway to an extraordinary world where fashion and technology converge. Inspired by Maison's heritage, the VIA Treasure Trunk is poised to energize future creative endeavors and drops, seamlessly blending exceptional products with digital culture.
On June 8th, Louis Vuitton will launch a dedicated registration page on its website, offering a unique opportunity to secure one of the highly coveted VIA Treasure Trunks. Limited to just a few hundred pieces, these trunks will act as portals into a mesmerizing realm, unveiling exclusive products and immersive experiences through a series of progressive drops scheduled throughout the year.
Highly Sought-after
With a price tag of 39,000€, the VIA Treasure Trunks are sought-after collector's items and coveted keys to unlocking a world of digital wonders. Each trunk is secure and enduring ownership, guaranteeing an exclusive and immersive journey. Through the VIA Treasure Trunks, Louis Vuitton will unveil a series of digital keys that owners can purchase, unlocking a treasure trove of unseen collectibles. Each digital collectible will be accompanied by a physical counterpart, allowing owners to experience the best of both worlds.
The VIA Treasure Trunk marks a new era of limitless possibilities for fashion enthusiasts, collectors, and innovators alike. It empowers owners to wonder and wander through the captivating universe of Louis Vuitton, fostering connections, expanding horizons, and creating a sense of shared community. As VIA Treasure Trunk owners dissect the clues and embark on their digital journey, they will be privileged to share Maison's exclusive creations with their own circles.
Starting June 8th, the VIA Treasure Trunk will be available on louisvuitton.com in select countries, including the United States, Canada, France, the United Kingdom, Germany, Japan, and Australia. Stay connected with @LouisVuitton and follow the hashtag #LouisVuittonVIA for the latest updates and to join the extraordinary voyage of VIA Treasure Trunk. Prepare to step into a realm where fashion and technology merge to create a truly unforgettable experience.
