Inside Louis Vuitton’s 2025 Cruise Collection: Gaudí’s Barcelona Inspires Futuristic Fashion with Sophie Turner and Ana de Armas
May 28, 2024
With a stroke of fashion and architecture genius, Louis Vuitton unveiled its 2025 Cruise Collection at the awe-inspiring Park Güell in Barcelona, an architectural utopia created by the visionary Antoni Gaudí. The collection, steeped in the rich culture of Spain, showcases the Maison's rigorous spirit as it embraces the country's passionate character, creating a captivating journey of discovery.
Under the artistic direction of Nicolas Ghesquière, the 2025 Cruise Collection embraces the unique character of Spain, seamlessly blending Louis Vuitton's signature style with the country's rich cultural tapestry. The runway was awash with traditional Spanish influences: picture bolero hats, matador jackets, and flamenco-like ruffles embellishing capes. Precision with Ghesquière's '80s inspired looks were a sharp contrast to these more fluid and flamboyant designs, as fabrics in black and white polka dots and touches of lace borrow from the many hallmarks of Spanish culture.
Ghesquière looked to '80s power dressing, reimagining oversized and pointed shoulders with a certain edginess reminiscent of mid-1980s women's corporate attire. Structured collars in tops, dresses, and blazers were prominent, along with fringe and ruffles. Proportions were exaggerated, and retro-like accessories, including claw headbands, made a notable comeback. The garments, accessories, and footwear showcase a masterful mix of traditional techniques and innovative designs, reflecting the Maison's commitment to craftsmanship and its ability to reinterpret classic motifs for the modern era.
"The collection is a beautiful representation of the intricate details and bold futuristic vision shared by both Gaudí and Nicolas Ghesquière, all with Gaudí's love of color," notes our fashion editors, highlighting the symbiotic relationship between the designer's vision and the architectural marvel that serves as the show's backdrop.
A Ghesquière show consistently nods to the future and the evolution of Louis Vuitton. This season, wide reflective sport sunglasses and holographic-like boots were standout pieces. Ghesquière's ability to translate elements of futurism into contemporary fashion was clear, with a bold and futuristic spin on resort wear that still resonates with the contemporary Louis Vuitton woman.
As models gracefully navigate the winding paths and terraces of Park Güell, the collection comes to life, revealing a stunning array of ensembles that pay homage to the vivid colors, intricate patterns, and bold silhouettes of Spanish fashion. From flowing dresses adorned with vibrant prints to tailored separates that exude sophistication, each piece tells a story of cultural appreciation and sartorial excellence.
The scenographic ambiance, created by set designer James Chinlund, further enhances the immersive experience, with seats that follow the contours of Park Güell's unique architecture. The soundtrack, featuring "Music for Chameleons" by Gary Numan and "Madame Butterfly" by Malcolm McLaren, adds an auditory dimension to the show, transporting the audience to a world where fashion, art, and architecture converge.
Obviously, a battalion of celebrities had flown in to witness the entirely huge and spectacular resort show Ghesquière has curated this season. English actress Sophie Turner opted for baby pink co-ords for the front row, while "Bridgerton" star Phoebe Dynevor sported a cropped checkered jacket and leather skirt. "Wicked" actress Cynthia Erivo, along with Jaden Smith, Ana de Armas, and Chloë Grace Moretz, were all spotted in their very best Louis Vuitton attire as well.
Louis Vuitton's 2025 Cruise Collection at Park Güell is more than just a fashion show; it is a celebration of the enduring power of creativity and the ability of art and architecture to inspire and transform. By staging this spectacular event in one of Barcelona's most iconic locations, the Maison not only pays tribute to Gaudí's enduring legacy but also reinforces its own commitment to fostering a dialogue between fashion and the wider world of art and design.
As the show comes to a close and another beautiful voyage transports audiences, it is clear that Louis Vuitton has once again set the standard for luxury fashion, demonstrating that true innovation lies in the ability to honor the past while fearlessly embracing the future. The 2025 Cruise Collection, born from the fertile imagination of Nicolas Ghesquière and the incomparable beauty of Barcelona, stands as a testament to the Maison's enduring legacy and its role as a cultural force that transcends the boundaries of fashion.