Louis Vuitton’s Iconic Role in Rugby World Cup France 2023

September 12, 2023

The Rugby World Cup France 2023 transcends to become a symbol of exquisite craftsmanship, attributed to the significant contribution of Louis Vuitton. In their role as the Official Trophy Trunk Supplier for the event, Louis Vuitton has masterfully fashioned a trophy trunk that blends functionality with artistic brilliance, underscoring the brand's storied tradition of French savoir-faire.

Dan Carter wears a Louis Vuitton single-breasted navy jacquard wool suit with tone on tone printed Monogram, a white polo and black Damier derbies. The look is completed with the new 18k yellow gold Tambour watch.

A Trophy Trunk Beyond Compare

Crafted within the hallowed halls of Louis Vuitton's historic ateliers in Asnières, located just outside the heart of Paris, this bespoke trophy trunk stands as a testament to meticulous craftsmanship.

Draped in the iconic Louis Vuitton Monogram canvas, a timeless symbol of opulence, the trunk's design boasts two folding front panels embellished with a patriotic "V" in the colors of blue, white, and red—an homage to both "Victory" and "Vuitton."

On one flank, Roman numerals XV proudly take their place, signifying the count of players in a Rugby Union team, while the opposite side proudly bears the emblem of the Rugby World Cup France 2023. The trunk's refinement is further accentuated by leather trim and the enduring presence of brass corner protectors, locks, and clasps, all evoking Louis Vuitton's century-old heritage.

A First in Trophy Trunk History

What distinguishes this trophy trunk is its opulent interior. In a historic departure from Louis Vuitton's traditional trophy trunk construction, the interior is now lavishly lined with sumptuous Louis Vuitton leather, harmoniously mirroring the vibrant Pantone blue of the painted "V" decoration. An elegant Rugby World Cup 2023 logo patch adorns the inner lid, adding the final flourish to this masterpiece of craftsmanship.

An Iconic Partnership

Louis Vuitton's association with the Rugby World Cup is far from novel; it commenced with the crafting of the inaugural trunk for the 2015 tournament in England. Julien Collette, CEO of Rugby World Cup France 2023, conveyed his profound appreciation for safeguarding and showcasing the Webb Ellis Cup within this extraordinary trunk.

Pietro Beccari, Chairman and CEO of Louis Vuitton, reiterated the brand's unwavering dedication to the Rugby World Cup, expressing their delight in sustaining this enduring partnership by introducing the official Trophy Trunk. This significant addition to Louis Vuitton's legacy further solidifies its illustrious 170-year history of crafting extraordinary trunks for some of the world's most renowned trophies.

A Legacy of Craftsmanship

The brand's illustrious portfolio includes creating exceptional trunks for renowned competitions such as the FIFA World CupTM, NBA Championship Trophy, Formula 1's Grand Prix de Monaco, League of Legends, Davis Cup, Roland Garros, and the America's Cup, further solidifying Louis Vuitton's reputation for excellence in the realm of luxury craftsmanship. To explore more about Louis Vuitton, please visit