Louis Vuitton unveils its Spring-Summer 2025 men's campaign "Le Monde Est à Vous," marking a defining chapter in Pharrell Williams' creative stewardship. Photographed by Stef Mitchell at La Maison de l'UNESCO in Paris, the campaign harnesses the venue's modernist architecture – particularly its distinctive geodesic dome – as a metaphor for global interconnectedness.
The LVERS philosophy, which anchors Williams' vision for Louis Vuitton's menswear atelier, materializes through distinctive design codes: hand-beaded Damier patterns, reinterpreted sailor motifs, and culturally-informed silhouettes. This ethos resonates powerfully within UNESCO's halls, where the institution has fostered cultural dialogue since its 1958 founding.
First presented on UNESCO's sweeping grounds in June 2024, the collection acquires deeper significance through Mitchell's contemplative lens. The campaign frames its models as contemporary cultural ambassadors, traversing the institution's diplomatic corridors in pieces that reimagine global dandyism. The wardrobe articulates this vision through impeccable tailoring and refined casual wear, employing a sophisticated palette that spans deep umber and mahogany to pastel-infused checkerboard patterns that echo the house's heritage.
The collection's technical achievements manifest in several key pieces: calfskin outerwear with sculptural volumes, meticulously proportioned wide-leg trousers, and suiting in innovative technical fabrics. Each garment undergoes extensive artisanal finishing, featuring hand-rolled edges, traditional French seaming techniques, and proprietary construction methods developed in the ateliers.
The footwear collection presents the LV Footprint Soccer, featuring competition-grade cleats, alongside the LV Footprint Traveller, whose innovative foldable heel construction appears in both classic Monogram canvas and exotic leather variants. In accessories, the reimagined Speedy P9 appears in multiple executions, from understated noir-sur-noir to graduated fluorescent treatments. The debut Speedy 30 introduces new proportions to the house's iconic silhouette.
In the realm of eyewear, the campaign debuts the Millionaire 4.0 sunglasses, featuring innovative skin-toned frames and lenses with Monogram panels, complementing the established Millionaire 1.0 design. Each piece reflects the collection's synthesis of heritage craft and contemporary vision.
Mitchell's photography brings an editorial sensibility to the institutional setting, capturing both the gravitas of UNESCO's architecture and the fluidity of the garments in motion. The images alternate between formal compositions beneath the geometric dome and intimate moments within wood-paneled conference rooms, emphasizing the collection's versatility and representing a sophisticated evolution in Williams' creative direction. Successfully merging Louis Vuitton's travel heritage with contemporary cultural dialogue, this collection positions Louis Vuitton at the forefront of fashion diplomacy, where style serves as a universal language of cultural exchange.
