Ludovic de Saint Sernin Unveils New Campaign: A Mapplethorpe Leather Revolution

Ludovic de Saint Sernin's latest campaign images, shot by the renowned Ethan James Green, present a collection that pushes the boundaries of gender, material, and form. The series of photographs showcases the designer's mastery of leather and his unique vision of contemporary fashion.

The campaign opens with a striking image of a model donning an oversized black leather jacket. The garment's voluminous silhouette and gleaming surface speak to de Saint Sernin's ability to transform classic pieces into avant-garde statements. The model's androgynous features and tousled hair add an element of raw sensuality, perfectly aligned with the brand's ethos.

Contrasting the noir aesthetic, a second image presents a vibrant crimson leather trench coat. The piece's rich color and fluid drape challenge traditional notions of leather as a stiff, unyielding material. The model's wet-look hair and intense gaze create an air of post-modern glamour, hinting at the collection's inspiration drawn from both high fashion and underground subcultures.

In a bold departure from leather, one image features a male model in a sheer, form-fitting top. This piece demonstrates de Saint Sernin's versatility as a designer and his commitment to pushing the envelope of gender expression in fashion. The black-and-white treatment of this photograph emphasizes the garment's texture and the model's lithe physique.

The campaign closes with a starkly beautiful black-and-white image of a model in a fitted black dress. The simplicity of the garment allows the focus to fall on its impeccable cut and the model's powerful pose. This image encapsulates de Saint Sernin's ability to create pieces that are at once minimalist and deeply impactful.

Through these carefully curated images, Ludovic de Saint Sernin presents a collection that is both a homage to and a reimagining of leather's place in fashion. The campaign's aesthetic, brought to life through Ethan James Green's masterful photography, positions de Saint Sernin at the forefront of a new wave of designers who are redefining luxury, gender, and style for a new generation.

As we gaze upon these images, we're not just seeing clothes; we're witnessing a revolution in fabric and form, a bold statement about the fluidity of identity in the modern world. Ludovic de Saint Sernin's latest campaign is more than fashion – it's a manifesto written in leather, light, and shadow.