In a significant shift from Parisian runways to the bustling energy of New York City, Ludovic de Saint Sernin prepares to unveil the Autumn Winter 2024 collection. This historic show on February 11th, 2024, represents the brand’s first runway outside Paris, signifying a momentous turn in its journey and a tribute to the American city that has greatly influenced its aesthetic and success.
Embracing the Big Apple: A Nod to Queer Culture and Artistic Icons
The choice of New York City as the venue for this pivotal show underlines the deep connection between the city’s vibrant queer culture, influential art scene, and the brand’s own ethos. Ludovic de Saint Sernin’s work often reflects the city’s dynamic cultural legacy, which has been a consistent source of inspiration for the designer.
Pop Culture Connections
In the fashion narrative of Ludovic de Saint Sernin, the connection to pop culture is underscored by the adoration from celebrities like Olivia Rodrigo. Her choice to wear Ludovic de Saint Sernin’s designs not only speaks to the brand’s appeal among young Hollywood but also amplifies its presence on global fashion stages.
Strengthening Ties: Acknowledging the US Market’s Role
With North America being a major contributor to the brand’s sales revenue, this show is also a strategic step to deepen the brand’s relationship with its largest market. Ludovic de Saint Sernin’s engagement with the US audience is not just a business move but also a heartfelt homage to its supportive community of followers.
A Personal Reflection: Ludovic de Saint Sernin on the Move
The designer expresses genuine excitement about bringing his vision to New York, a city close to his heart due to its history and the palpable support for his brand. This event is an opportunity to celebrate the mutual admiration between Ludovic de Saint Sernin and the city that has embraced his creations.
Industry Anticipation: The Fashion World Watches
The upcoming show is eagerly awaited by the fashion industry, with supporters keen to see how the brand’s Parisian charm will impact the New York fashion scene. The event is set to be a showcase of Ludovic de Saint Sernin’s creative prowess and a recognition of New York’s indelible impact on the brand.