Lugano Celebrates ‘Simply One of a Kind’ with Intimate Portrait Series by Platon

Set like a diamond in its perfect setting, Lugano has unveiled a campaign that redefines the intersection of high jewelry and human connection. The Simply One of a Kind series, captured through the lens of acclaimed photographer Platon, presents a powerful dialogue between exceptional women and the remarkable gems that accompany them. Each portrait not only reveals the wearer’s unique essence but also showcases the craftsmanship of the jewelry, making each piece a silent partner in telling their story.

Through striking black-and-white portraits, Platon strips away the trappings of glamour to reveal the true essence of his subjects. Jane Holzer, a renowned arts patron and cultural force, gazes directly at the viewer, her expression one of quiet strength and profound insight. Adorning a stunning emerald and diamond necklace, its asymmetric design reflects the artistic sensibility Holzer has championed throughout her illustrious career. The rare Colombian emeralds, juxtaposed with brilliant diamonds, create a harmonious balance of boldness and grace, much like Holzer herself.

In contrast, Georgina Bloomberg’s portrait emanates a quiet yet unwavering strength. Her poised expression and refined features are complemented by a statement ring showcasing an extraordinary blue diamond. The architectural backdrop—defined by its modern lines and bold proportions—mirrors Bloomberg’s own commitment to excellence, both in the world of equestrian sport and her extensive philanthropic work. The ring’s striking presence underscores the quiet power of a woman who has dedicated her life to elevating others.

"With this campaign, we celebrate special people who drive positive change in the world," says Platon, the photographer behind the series. "It was a true privilege to showcase the extraordinary yet humble qualities of our clients,” says Moti Ferder, CEO and Co-Founder of Lugano. “At Lugano, we value community above all, and the opportunity to highlight the shared values we have with these remarkable changemakers was incredibly rewarding.”

This series marks a pivotal moment in Lugano’s evolution, highlighting not only the brand’s craftsmanship but its commitment to creating meaningful connections through jewelry. Platon, known for his ability to capture profound emotional depth, brings an intimacy to these portraits that invites the viewer into the very soul of the subjects. Each image transcends the traditional boundaries of luxury advertising, offering a glimpse into the lives of extraordinary women who wear these jewels with authenticity and grace.

Lugano’s vision for this campaign is clear: true luxury is not about ostentation, but about the authentic expression of individual character. As these portraits reveal, being Simply One of a Kind means embracing your individuality and living your truth with authenticity—where luxury is a reflection of the spirit, not just an accessory.

To explore the full collection and discover the artistry behind each piece, please visit luganodiamonds.com.