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Luxury Streetwear Label, Represent Unveils ‘Godspeed’ Fall/Winter 2024

August 28, 2024

Manchester-founded luxury streetwear label, Represent unveils its Fall/Winter 2024 collection, "Godspeed." Steeped in vintage inspiration and streetwear grit, the luxury offering reimagines vintage style with a high-end feel.

Helmed by the visionary Heaton brothers since its founding in 2011, the duo curates a ready-to-wear line that channels nostalgia through an innovative and modern day lens. The first drop for the seasons sees a subdued color palette with vintage washes and distressed details that invoke nostalgia and authenticity.

The Distressed Leather Smart Jacket

One focus for this collection is the Distressed Leather Smart Jacket. Available in noir black and midnight blue, this piece’s hand-distressed leather gives each jacket a unique, lived-in look. The roomy silhouette reflects current trends while maintaining a timeless appeal as a wardrobe staple. Details like the discreet embossed initial on the back and RiRi initial pendant zips elevate this piece to a versatile statement piece.

From Denim to Jersey

Represent’s collection ventures far beyond leather. The Godspeed collection becomes a tactile journey featuring distressed denim pieces and a jersey range, complete with hoodies, sweatshirts, and t-shirts in vintage black and fawn. Appliqué designs further add depth and intrigue. Each piece recalls a solid find from a high-end vintage boutique, yet carries unmistakable luxury hallmarks.

Accessories

Accessories complete the collection with the introduction of trendy silhouettes: the Tote Bag, Camera Bag, and Card Holder. Each piece is crafted from 100% highly distressed leather and finished with subtle metal letter branding. Footwear sees the continuation of franchises like the HTN in Sand, Studio Sneaker in Cashmere, and Bully in Grey ensuring a complete statement from the luxury label.

Launching today, August 28th, the Represent “Godspeed” collection arrives at the crossroads of classic style and luxury. Vintage-inspired yet with a modern appeal, distressed yet refined, subdued yet powerful – this latest offering raises the bar for luxury streetwear. In the relentless pursuit of excellence in the competitive luxury space, Represent is crafting time-honored investment pieces. The British luxury label isn’t just keeping pace in this niche space; with “Godspeed,” they're setting it.