M Missoni traces the lineage and evolution of the brand’s DNA in their SS2020 lookbook. Set against the backdrop of its own creation, M Missoni displays a colorful array of fabrics and patterns that pay homage to the brand’s storied history. Margherita Missoni repurposes ‘unsung songs, unearthing the forgotten gems, taking the scraps, the bits and pieces, and mixing them all back together.’
“Scraps of different fabrics are sawn together. An old perfume ad is used as a print, surplus buttons are amassed into necklaces. Old logos, long lost prints get a new life. The approach is fun and free, contemporary and responsible to both, translating into pieces of clothing that can be mixed and matched according to individual whims, making the needs of daily life, everywhere, easy and playful. No barriers of age, gender, shape whatsoever. Everyone is welcome.”
Explore the lookbook below. Images courtesy of M Missoni.