Actor Mads Mikkelsen graces ZEGNA's Summer 2025 'OASI LINO' campaign and introduces the Mocassin loafer.
In the sun-drenched courtyards of Italy, tradition and modern elegance converge as ZEGNA unveils its latest masterpiece: the Mocassin. More than just a loafer, this iconic piece takes center stage in the Summer 2025 campaign, with Global Ambassador Mads Mikkelsen, whose distinguished presence perfectly complements ZEGNA's refined aesthetic.
The Mocassin is more than a design achievement; it is a tribute to generations of Italian craftsmanship. Named after the Piedmontese dialect word for "moccasin," this loafer carries with it a legacy of artisanal skill. Each pair is meticulously crafted from hand-selected leather, designed to develop a unique patina over time, creating a personalized heirloom. The 232 Road symbol across the vamp connects ZEGNA’s rich past to its present.
The Oasi Lino collection, crafted with 100% traceable fibers, underscores ZEGNA’s commitment to responsible luxury—making a statement about provenance in an age when authenticity matters more than ever.
In a time when many fashion houses turn to their archives for inspiration, ZEGNA’s approach with the Mocassin reveals how tradition can inspire innovation. This isn’t a revival driven by nostalgia, but a recognition that timeless designs endure because they resonate with something universal about style.
The Mocassin, much like Italy, embodies timeless sophistication—proof that true luxury lies in staying true to one’s roots while embracing modernity. As ZEGNA’s campaign beautifully illustrates, sometimes the most profound luxury is simply understanding who you are.