In a stunning departure from her Parisian roots, the visionary designer Marine Serre brings her fashion prowess to the enchanting city of Florence, Italy, as the esteemed guest designer of Pitti Uomo 106. The highly anticipated runway show, aptly titled "SEMPRE LEGATI" (ALWAYS BONDED), marks a pivotal moment for the Maison, as it ventures beyond the confines of Paris for the first time.
The invitation to the show, a meticulously crafted passport cover by the renowned local atelier Cuoio di Toscana, sets the stage for the collection's overarching theme. By obscuring the nationalities of the guests with the signature airbrushed moon pattern, Marine Serre embraces the profound concept of "Citizens of the World," inviting all to embark on this captivating couture journey.
Set against the awe-inspiring backdrop of the 15th-century Villa di Maiano, the "SEMPRE LEGATI" collection pays homage to the golden age of Italian cinema, effortlessly weaving together sartorial luxury and glamorous femininity. The opening ensemble epitomizes Marine Serre's vision of grace and sophistication, featuring a dramatic couture crinoline juxtaposed with an artfully crafted top adorned with vintage jewelry.
Regenerated Materials: The Heart of Marine Serre
True to the brand's unwavering ethos, the collection showcases Marine Serre's steadfast dedication to sustainability and circularity. Regenerated materials, a hallmark of the Maison, take center stage, as upcycled denim, regenerated household linens, and repurposed tennis and hiking bags are masterfully transformed into exquisite couture pieces.
As the show unfolds, the collection traverses a spectrum of emotions and aesthetics. From the fierce and bold reinterpretation of crime fiction archetypes in striking black and red to the ethereal white silhouettes featuring upcycled lace and bridal looks, Marine Serre deftly weaves a narrative that captivates the audience.
A Symbolic Call for Peace
The show's finale, a couture upcycled t-shirt dress emblazoned with the brand's iconic moon logo, serves as a poignant reminder of Marine Serre's "Radical Call for Love." This symbolic white flag pays tribute to the mystical logo debuted in the last show, Ground Control, featuring interlocking hands transformed into soaring wings, alongside representations of various world flags unified within a peace sign.
Accessories That Stand Apart
No Marine Serre collection is complete without a range of covetable accessories. From the new FUTURA TOTE and STRIKE BIG bags to the MS PUMP and MS TYKO MULE, each piece effortlessly complements the collection's glamorous spirit. The upcycled floral antique jewelry, embellished with vibrant crystals, adds a touch of vintage charm to the ensemble.
As Marine Serre continues to push the boundaries of fashion, "SEMPRE LEGATI" celebrates the brand's signature dedication to sustainability, inclusivity, and the power of couture to transcend borders. With this groundbreaking show at Pitti Uomo 106, Marine Serre solidifies her position as a visionary designer, captivating audiences with her unique blend of elegance, innovation, and social consciousness.