Miu Miu reopens its flagship store on New Bond Street marking the brand's commitment to defining luxury retail experience in London
By The Fashion Editorial Team
With its new flagship store on historic New Bond Street, Miu Miu continues its legacy as a premier luxury fashion brand. Reflecting the brand's dedication to cultural exchange, conversation, and community gathering, the newly redesigned boutique creates an inviting atmosphere, blending femininity with playful rebellion. Located at 47-49 New Bond Street, one of London's most renowned addresses for high-end retail, the Miu Miu Flagship Store embodies the city's sophistication and style. As guests enter the boutique, they discover an inviting space with industrial metal floors, bright ceilings, and signature pale blue walls punctuated by wooden beams. Moments of vibrant yellow and green add visual interest in the form of two large display counters filled with accessories, while a shoe space centered around a modular sofa creates a unique shopping experience.
The first floor provides an intimate atmosphere for clients seeking personalized consultations or immersing themselves in the Miu Miu runway collections. To mark its grand reopening, Miu Miu unveiled an exclusive worldwide preview of its new Upcycled collection, designed in collaboration with costume-production-and-set-designer Catherine Martin. This innovative offering showcases the brand's dedication to sustainability while remaining true to its signature aesthetic.
Miu Miu Club London 2025: Celebrating Cultural Exchange
On June 12th, London witnessed a spectacular event that brought together international guests and celebrated the newly reopened store. The 'Miu Miu Club London 2025' was curated by British musician Little Simz, featuring live performances, DJ sets by OTG, Obongjayar, and Taylah Elaine, amidst an in-store cocktail reception followed by dinner at The House of KOKO private members club and live performance at legendary music venue KOKO.
International guests in attendance included Freya Allan, Towa Bird, Alexa Chung, Jenna Coleman, Hermione Corfield, Emma Corrin, Sebastian Croft, Maddie Demaine, Amalie Gassmann, Phoebe Lettice, Rina Lipa, Ama Lou, Georgia May Jagger, Janhvi Kapoor, Daisy Ridley, Sydney Sweeney.
This cultural experience captures the essence of Miu Miu's new retail concept: a gathering space that embodies exchange, conversation, and community. As the brand continues to redefine luxury fashion, this event emphasizes its position as a cultural and industry leader. With its grand reopening, Miu Miu is redefining the art of luxury shopping - one that combines style with substance, sustainability, and community.