Moncler x Fragment Design's (FRGMT) Latest Collaboration Introduces Alpine Heritage to Streetwear
By Fashion Editorial Staff
Designer, DJ, producer, street style tastemaker: Hiroshi Fujiwara has a knack for uncovering subcultural niches and where they converge with style archetypes. The longtime Moncler Genius friend and collaborator, now unveils his menswear collection filled with subversive everyday pieces. Subtle surprises heighten the sense of sophistication. Deft construction, numerical graphics, an occasional artisanal embroidered touch, as well as hyper-playful Y2K graphics take over city-driven luxury in the exclusive collaboration.
Seen in every detail from the 50% lighter Maya2 jacket to the philosophical axioms embroidered in stark contrast stitching, the collection shatters and reconstructs the codes of Moncler's iconic silhouettes.
Key technical advancements include the introduction of a grid-quilted boudin technique, which refines the classic Moncler shape while enhancing its warmth-to-weight ratio. The Everest2 jacket, traditionally designed for extreme conditions, has been thoughtfully reimagined for spring, reflecting Moncler's transformation from its 1952 mountaineering heritage to its modern identity as a leader in luxury performance wear.
Fujiwara's curatorial vision includes more surprises for Moncler x FRGMT. In collaboration with Korean studio Nayeon & Rang, the designer introduces whimsical illustrated kittens and bunnies with philosophical callouts from Nietzsche and Aristotle. Thought-provoking statements from Nietzsche like "Without music, life would be a mistake," are embroidered onto the garments, creating a dialogue between philosophy and fashion.
Matte and high-gloss black nylon create subtle plays of light, while structured car coats nod to British tailoring traditions. This interplay between the technical and artistic is further seen in the collaboration's debut last October at Shanghai's City of Genius show. Set against Richard Wilson RA's reflective "Looking Glass" installation, the collection interacted with the artwork's mirrored surfaces, amplifying the depth of the collection.
The campaign and film, titled "Where nothing means everything," reflects Fujiwara's design philosophy. Each image explores the balance between innovation and expression, highlighting how simple details can transform everyday shapes into luxurious wardrobe pieces.
A bold evolution in technical luxury, the Moncler x FRGMT collection, is available in select Moncler boutiques and online at moncler.com. In every stitch and silhouette, Fujiwara's visionary approach reshapes the landscape of alpine-inspired fashion.
