MR PORTER ‘Style Reset’: A Pre-Fall 2024 Sartorial Revolution for the Modern Man

August 14, 2024

One of the most respected purveyors of men's fashion, MR PORTER launches their new 'Style Reset' campaign for Pre-Fall 2024, a sartorial revolution that promises to update the modern man's wardrobe. This full-fledged classics-meet-contemporary collection is a manifesto of style, a clarion call to men everywhere to embrace a new era of fashion consciousness.

**Jil Sander** Trench coat; **Bottega Veneta** Pinstriped Cotton-Poplin Shirt; **Acne Studios** Wide-Leg Woven; Suit Trousers; **visvim** Logan Canvas Sneakers; **Mr P.** 7cm Knitted Silk Tie; **David Yurman** Streamline® Gold Onyx Signet Ring

'Style Reset'

The 'Style Reset' campaign is an ode to reinvention. It's a curation of textures, silhouettes, and palettes that challenges conventional notions of menswear. MR PORTER has crafted a fashion vision with pieces from the world's most coveted names, including Acne Studios, Bottega Veneta, Loewe, Loro Piana, mfpen, Mr P., Saint Laurent, and the triumphant return of Church's.

**Acne Studios** Trimmed Cracked-Leather and Shearling Jacket; **mfpen** Regular Straight-Leg Organic Jeans; **Balenciaga** Monaco Large Logo-Embellished Padded Crinkled-Leather Tote Bag

A Wardrobe of Luxury

Acne Studios brings its signature Scandinavian minimalism, reimagined with urbane sophistication. Bottega Veneta's offerings are a continued study in understated luxury. Loewe, under the visionary direction of Jonathan Anderson, presents pieces that are at once whimsical and profound, blurring the lines between art and fashion.

**Loro Piana** Traveler Rain System® Cotton and Linen-Blend Field Jacket; Ribbed Cotton Henley Sweater; Bizen Wide-Leg Cotton and Linen-Blend Canvas Cargo Shorts; Travis Leather Penny Loafers

The Return to Elegance

In an exciting turn of events, Church's makes a grand re-entry into the MR PORTER assortment. Their impeccably crafted footwear serves as the perfect foundation for the 'Style Reset' ethos – a return to timeless elegance with a contemporary twist. Each pair is a testament to the enduring appeal of British shoemaking, reimagined for the discerning modern gentleman.

**Bottega Veneta** Oversized Cotton Overshirt; **Jil Sander** Straight-Leg Panelled Wool-Ripstop Trousers; **adidas Originals + Craig Green** Squash Polta AKH Suede-Trimmed Canvas Sneakers; **SAINT LAURENT** Silk-Chiffon Scarf; **Loewe** Flamenco Leather Messenger Bag; **Mr P.** Ribbed Stretch Cotton-Blend Socks

What sets this campaign apart is its versatility. The curation speaks to the multifaceted lifestyle of the contemporary man. From Loro Piana's sumptuous cashmeres to Saint Laurent's rock-and-roll infused tailoring, each piece is designed to seamlessly transition from boardroom to bar, from casual weekends to glamorous soirées.

**SAINT LAURENT** Straight-Leg Jeans; Le Loafer Monogram Logo-Appliqued Leather Penny Loafers

The Future of Menswear, Now

As we delve into the lookbook, it's clear that MR PORTER has curated not just a collection, but also crafted a vision of the future for menswear. The 'Style Reset' campaign is a reminder that style is not static, but a dynamic expression of self. It's an invitation to reset, redefine, and reimagine one's personal aesthetic.

As we stand on the cusp of a new men’s fashion era, MR PORTER leads the charge, inviting men to step into a world where style knows no bounds. The reset button has been pressed – the question is, are you ready to redefine your style?