Legendary fashion house, Mugler, and iconic eyewear maker, Gentle Monster, have joined forces to create a revolutionary eyewear collection. This highly anticipated partnership pushes the boundaries of design language, craftsmanship, and offers street-stunning new styles.
An Iconic Blend of Heritage and Innovation
The Mugler x Gentle Monster collection illustrates the power of blending rich heritage with cutting-edge design. Drawing inspiration from Mugler's iconic 1997 'Les Insectes' haute couture collection, specifically the 'Fourmis' eyewear, the collaboration has birthed two distinct silhouettes that are set to become instant classics.
Spiral 01: A Geometric Marvel
The Spiral 01 is not just a pair of sunglasses; it's a wearable sculpture. With its intense geometric design, this piece channels the avant-garde spirit that Mugler is renowned for. The frame's bold lines and curves create a mesmerizing spiral effect, reminiscent of the house's signature details but reimagined for the modern fashion devotee.
Spiral 02: Edgy Minimalism
In contrast, the Spiral 02 offers a more subdued yet equally impactful design. The embossed line details whisper luxury rather than shout it, while the chrome logo on the temples adds just the right touch of brand recognition. It's a piece that speaks volumes about style and envy.
A Campaign That Pays Homage
Starring models Colin Jones and Georgia Palmer, the campaign for this collection is a visual celebration of the brands’ heritage. Photographer Theo Liu has captured the essence of both brands, creating images that could easily be mistaken for works hanging in a modern art gallery. The campaign pays tribute to visual innovators like Helmut Newton and Manfred Thierry Mugler, bridging the gap between fashion's illustrious past and its exciting future.
The Global Takeover
Tomorrow, July 17th, the Mugler x Gentle Monster collection will be unleashed upon the world. Available through both brands' online and retail stores, as well as select multi-brand shops globally.
But the excitement doesn't stop there. Special activations in Seoul and Shanghai will bring the collection to life through kinetic structures that embody the boldness and dynamism of both Mugler and Gentle Monster. These ephemeral spaces promise to offer a tangible experience of the brands' powerful identities.
The Mugler x Gentle Monster collaboration declares that in the world of high fashion, there are still new paths to be forged. For those who dare to see the world differently, this eyewear collection will transform your perspective on what fashion can be.