Welcoming spring,NaomiCampbellgraces the newFendiPeekaboocampaign. Photographed by David Sims, the strikingIn love with her Peekaboocampaign celebrates the bold faces – mothers, daughters, and friends of Fendi.
[adsense unit="4243738394" format="fluid" lavout="in-article”]
A longtime friend of Fendi, Artistic Director of Couture and Womenswear,Kim Jones, andSilviaVenturiniFendi, Naomi symbolizes ambition and strength – a character that the Peekaboo represents for women worldwide.
A Beloved Icon
TheFendi Peekaboohas shared iconic moments withMeghanMarkleon the streets of London andHerMajestyQueenRaniaofJordon, human rights lawyerAmalClooney,Gossip GirlstarEvanMockandElitestarManuRios,BrandonFlynn,TomEllis, andKarim Benzema.
AngelinaJolie,AdeleExarchopoulos,DannaPaola,Rihanna,HaileyBieber,RyokoYonekura,JenniferLopez,RitaOra,ReeseWitherspoon,LareinaSong,HyeKyoSong, andTangYixin, are amongst its loyal fans.
Fendi Peekaboo
The Peekaboo wearer is a multifaceted person. They have hidden talents; they choose what they reveal about themselves and when.
Silvia Venturini Fendi
Fendi's Peekaboo bag's longevity through the end of the 2000s, the 2010s, and into the 2020s is a testament to its appeal worldwide for people of different ages, personalities, stylistic inclinations, and walks of life. The design is one of classicism with atwistthat is embedded into everyPeekaboostyle. Its functionality can become a metaphor for the wearer's emotions and moods.
I think carrying a Peekaboo says something about a strong, powerful, and empowered person who is not afraid to hide. One's bag is full of secrets, so the idea of the Peekaboo is a bag that can be worn open. It has two compartments - one you can keep close to you and close, and the other you can choose to reveal something of yourself to the world.
Silvia Venturini Fendi