Neiman Marcus, the epitome of luxury retail, proudly introduces its Fall 2023 campaign, aptly named New Frontiers. With a history dating back to 1907, the campaign pays homage to Neiman Marcus’ pioneering spirit, while looking ahead to new horizons. Rooted in the brand’s legacy, this campaign is a fusion of heritage and innovation, designed to captivate across every retail facet.
A 360-Degree Approach to Luxury
New Frontiers encompasses all aspects of Neiman Marcus’ retail model—physical stores, online presence, and remote selling. The campaign embodies a digitally-led, 360-degree strategy that intertwines elevated content, targeted customer communication, and the personal connections Neiman Marcus is renowned for fostering with its clients. This holistic approach ensures an immersive luxury experience, wherever the customer engages.
Dynamic Leadership for a Visionary Campaign
Under the leadership of Ryan Ross, President of Neiman Marcus and Head of NMG Customer Insights, and creative direction from Chief Brand Officer Nabil Aliffi, New Frontiers takes shape as a groundbreaking campaign. Ross, who joined the company in 2022, brings a vision focused on fashion authority and customer-centricity, paving the way for brand elevation. This dynamic duo harnessed innovation to craft a campaign that exceeds expectations while staying cost-effective.
A Celebration of Neiman Marcus’ Core Values
“Our Fall campaign is a celebration of Neiman Marcus’ history and core values, which serve as a guiding light for the road ahead,” Ross affirms. With a commitment to providing exceptional experiences and curated selections, Neiman Marcus embraces its heritage and dedicates itself to offering unparalleled offering to luxury customers.
Elevated Visuals and Iconic House Code
Elevating its fashion authority, New Frontiers offers a carefully curated product lineup, emphasizing Neiman Marcus as the ultimate luxury fashion destination. The digital campaign video and the reimagined Fall Book (below), now an interactive experience on NeimanMarcus.com, solidify this standing. The iconic Neiman Marcus butterfly returns as a new house code, connecting the past with the present.
Profiles of Excellence: The Achievers
New Frontiers also introduces “The Achievers,” an anthology profile series celebrating individuals emblematic of Neiman Marcus’ quest for excellence. Visionaries such as Wes Gordon, Gregg Araki, Amy Sall, Cornelia Guest, and Ceedee Lamb grace this exclusive lineup, embodying the brand’s unwavering pursuit of the extraordinary.