Ni Ni and Chang Chen Celebrate Travel and Bonds in Gucci’s 2024 Valigeria Campaign
January 4, 2024
Gucci's latest Valigeria campaign is a celebration of travel, relationships, and timeless elegance. Global ambassadors, Ni Ni and Chang Chen, showcase the bond that transcends on-screen chemistry to genuine off-screen friendship, perfectly embodying Gucci's community spirit.
Savoir-Faire Meets Modernity
Creative Director Sabato De Sarno's vision comes to life, juxtaposing the heritage-rich Gucci Savoy collection with contemporary neon travel designs. The campaign captures the duo in an airport, highlighting the beauty of travel and companionship.
Craftsmanship for the Contemporary Traveler
The Gucci Savoy line, part of the wider Gucci Valigeria travel selection, blends iconic GG monograms with fresh neon leather details. Each piece, from trolleys to duffles, echoes Gucci's commitment to craftsmanship and innovation.
The Collection's Narrative
Available globally, the collection includes hard and soft-sided options, with new neon styles launching later this year. Gucci continues to redefine travel luxury, ensuring every journey is accompanied by style and heritage.
Watch the campaign come to life below and discover the Gucci Valigeria collection at gucci.com.
