Nicholas Galitzine and Zhang Ruoyun Star in FENDI Men’s Fall Winter 2024-25 Campaign

June 14, 2024

FENDI unveils a star-filled Men's Fall/Winter 2024-25 campaign, featuring the brand's Global Menswear Ambassadors, British actor Nicholas Galitzine and Chinese actor Zhang Ruoyun. This star-studded campaign further solidifies their relationship with FENDI, following their recent attendance at the Men's Fall/Winter 2024-25 Show in Milan last January.

A Tale of Two Rising Stars

Nicholas Galitzine, who has been building his relationship with the Maison since his first appearance at the Baguette 25th Anniversary show in New York in September 2022, was appointed as the House's first-ever Global Menswear Ambassador in 2023. On the other hand, Zhang Ruoyun was named FENDI's spokesperson for leather goods in China back in 2021. Both actors have been involved in significant upcoming professional projects, showcasing their versatility and star power.

Zhang Ruoyun and Nicholas Galitzine attend the FENDI Men's Fall Winter 24-25 show in Milan.

The Great Outdoors Meets Urban Style

Designed by Artistic Director of Accessories and Menswear Silvia Venturini Fendi, the Men's Fall/Winter 2024-25 collection draws inspiration from the noble pursuits of the great outdoors, streamlined by the urban appeal of city life. The campaign, under the creative and film direction of multifaceted Italian artist Nico Vascellari, captures the collection by portraying Galitzine and Ruoyun in a metallic and geometric set, reminiscent of the brushed steel FF monogram benches featured on the runway.

Signature FENDI Men's Looks and Accessories

The campaign prominently captures signature looks and accessories from the collection, styled on Galitzine and Ruoyun in unexpected and transcendent ways. Generous outerwear shapes are featured. A supple suede safari jacket is paired with leather pants that recall a patina on Galitzine, while Ruoyun sports a precision tailored suit with tonal buttons, underpinned with luxurious knitwear. Both appealing and practical, the FENDI man's lifestyle is vibrant and varied with a touch of practicality.

Playful Accents and Evening Glamour

Color-blocked knitwear underpins tailoring with playful accents, while evening ensembles are elevated by flourished crystal FF evening brooches designed by Artistic Director of Jewellery, Delfina Delettrez Fendi. The collection's accessories are equally captivating, with bags featuring curves and contours, such as the new Siesta bag that flattens like a pillow in stripes, and the folding modularity of the Melon hobo and backpack styles.

Collaborative Masterpieces

The campaign also highlights special pieces from the season's collaborations, including the Peekaboo ISeeU bag and FENDI MAD futuristic sneakers designed in partnership with the Beijing, Los Angeles, and Rome-based architecture studio MAD Architects, as well as the 'FF' monogrammed FENDI x DEVIALET Mania portable handheld speaker created in collaboration with French audio professionals Devialet.

A Global Campaign

The campaign will be featured in worldwide magazines and OOH from June 2024, with the first OOH appearing in Via Montenapoleone, Milan, Italy, from June 12th, 2024.

As FENDI continues to push the boundaries of luxury menswear, the Men's Fall/Winter 2024-25 campaign heightens the brand's commitment to innovation, craftsmanship, and star power. With Nicholas Galitzine and Zhang Ruoyun at the forefront, the collection's unique blend of outdoor-inspired fashion and urban appeal is set to captivate the fashion community.