Nicholas Hoult and Anya Taylor-Joy Embrace the Art of Time with JAEGER-LECOULTRE
October 12, 2023
In a captivating video released this Autumn, Jaeger-LeCoultre showcases a brilliant meeting of talent, skill, and tradition in a new film featuring its Global Ambassadors, Nicholas Hoult and Anya Taylor-Joy. This production pays homage to the timeless values that have steered La Grande Maison for nearly two centuries - patience, humility, dedication, and a relentless pursuit of excellence.
An Illustrious Legacy
Nestled within the walls of the famed Manufacture in Vallée de Joux, multiple generations have forged a legacy unparalleled in the world of watchmaking. With a repertoire that boasts of 180 diverse skills, Jaeger-LeCoultre represents possibilities born out of unmatched savoir-faire. In its glorious journey spanning almost 200 years, the Manufacture has birthed over 1,400 unique calibres, with a stunning 430-plus patents to its name. With this exceptional contribution to the horological world, it's no wonder Jaeger-LeCoultre proudly wears the title - the Watchmaker of Watchmakers.
A Manifesto to Excellence
The ethos of Jaeger-LeCoultre resonates with the belief that true mastery in any craft is a product of time, patience, and dedication. Achieving greatness is a cumulative effort - each day, each talent honed into a skill, each moment of passion, and years of learning culminate into moments of brilliance. This philosophy is beautifully encapsulated in the Jaeger-LeCoultre Manifesto, emphasizing that the journey to excellence is a series of small, perfected steps.
French visual artist and creative director Quentin Deronzier, who previously collaborated with Jaeger-LeCoultre for a video starring Lenny Kravitz and Anya Taylor-Joy, helms the new film. The iconic Reverso watch, emblematic of the brand's legacy, remains at the heart of the narrative.
Timepieces That Speak Volumes
Nicholas Hoult adorns the intricately crafted Reverso Tribute Chronograph in steel, epitomizing sophistication. Its Art Deco front dial juxtaposes a masterfully skeletonized reverse, showcasing a second time display alongside the chronograph registers.
On the other hand, Anya Taylor-Joy exudes elegance with the Reverso Duetto Small in pink gold. A watch that transitions seamlessly from day to night, it presents dual dials reflecting contrasting moods. The Reverso, since its inception in 1931, has epitomized innovation.
The models highlighted in the new film exemplify this spirit, underscoring Jaeger-LeCoultre’s undying commitment to technical and aesthetic excellence. Discover more at jaeger-lecoultre.com.
